PornHub Lets Us Know Just How Bad Things are Getting, Part I

I mentioned the other day that we were only weeks away from the annual PornHub year in review statistics. I was wrong. We were only hours away from it. I used to run a regular piece on this site called “Alarming Porn Statistic of the Month.” Some of the numbers I shared in early 2018 don’t alarm me nearly as much as the ones I’m about to share.

There’s a lot to get through this year and if this gets too long, I’ll break it into two parts. But also like I mentioned the other day, remember that PornHub is now the No. 3 porn site in the world. As of November 1, 2019, it ranked No. 10 worldwide, with the other two sites taking in spots No. 7 and No. 9, respectively.

I mention this because it means that whatever the PornHub stats are, two sites have higher statistics. For instance, in 2019, there have been 42 billion visits to PornHub, or 115 million per day. That’s scary, but when you figure two sites have more than that, it’s downright terrifying. The top three porn sites likely result in over 400 million visits per day…more than one visit for each person in America (329 million). The top three porn sites likely result in 140 billion visits per year…that’s almost 18 visits per year for every man, woman and child on Earth (7.8 billion).

And these numbers don’t even take into account the millions of other porn sites that aren’t in the Top Three.

How Things Changed Overall

Screen Shot 2019-12-13 at 5.42.58 PMDon’t feel bad for PornHub dropping to No. 3 worldwide in the purveyor or porn department, though. Those 42 billion visits are up from the 28.5 billion they got in 2017. That’s right…two years meant 13.5 billion more visits.

A staggering 6.83 million new videos were uploaded in 2019 representing 1.36 million hours of new content. Put in perspective, that’s 169 years of new content. As PornHub is quick to point out, if you started watching just 2019’s new videos in 1850, you’d still be watching them today.

“Amateur” was the most searched term on PornHub in 2019, and we’ll get more into search terms, but what’s heartbreaking is that 98,000 “amateur” models joined the ranks of PornHub. I believe that means they make and post videos and somehow get paid because of the advertising. Plenty of states like Vermont, Wyoming, Maine, West Virginia, Montana and more don’t have a single city that reaches a 98,000 population – and this is only adding to the women who joined and remain from previous years…on this one website.

What They’re Looking For the Most

In the Top 10 search terms from PornHub, I’m actually struck by the diversity in terms. First, the terms themselves: Amateur, Alien, POV, Bell Delphine, Cosplay, Mature, Bisexual, Apex Legends, ASMR, and Femdom.

These are so, so different than in years past when you saw a lot of the same carryover from year-to-year with terms like “lesbian” and “Kardashian.” For those wondering, I looked it up and Belle Delphine is an online porn star who dresses like she’s a video game or anime character, going hand-in-hand with the No. 5 Cosplay entry.

This list is really a buffet of likes, kinks and fetishes. Being so diverse, the only conclusion I can draw is that the online pornography audience is becoming just as diverse. If you’re still stereotyping the kind of person who goes online to look at pornography, stop. They are as likely to want to see naked grandmothers as they are wanting to see naked aliens.

Once you get past the Top 10, things look much like they did in most previous years. Ethnic terms had a big increase, as “Japanese” jumped from No. 15 to No. 11, “Korean” jumped from No. 20 to No. 15 and “Asian” jumped from No. 18 to No. 16. “Latina” also jumped up five spots and “Indian” jumped eight. I’d be curious if white people are getting more diverse or if an increase in high-speed access around the world has people of color searching out similar looking people. The next section answers a few of those questions.

Where They Call Home

The United States is always going to have the most people using online porn simply because of the population, access to high-speed internet and general societal acceptance of porn. Japan, which rose from No. 4 to No. 2 in terms of traffic on the website, is still less than a third of what is consumed by Americans.

The biggest story, however, is probably the huge drop-off in viewership in India. The country went from third in 2018 to 15th in 2019. This is largely because the government of India has begun banning websites that it believes its population should not be looking at. While this clearly had an effect on PornHub’s traffic, I’d be curious if any people in India are not still very easily able to find porn online. Did their porn use drop or did it just move somewhere else? Before we can answer that question, we can’t say the government’s plan worked. And as somebody who is very much a libertarian, I would never want my government to ever censor what I can look at unless it’s already against the law.

The UK dropped from No. 2 to No. 3. They’ve tried to enact a law that forces porn sites to get confirmed visual ID of someone’s age. You’re never going to get all the small ones across the world to comply, but the big guys, like PornHub, must, so that probably again speaks more to regulation and less to a decrease in porn consumption.

Finally, while US remained at No. 1 (Australia remained at No. 9) and the UK dropped a spot, the other 10 countries who make up the Top 13 porn viewers all moved up from previous years. This may have to do with India’s drop, but let’s be honest, nobody in those countries was looking at less porn in 2019 than they were in 2018 – or were they?

Screen Shot 2019-12-13 at 5.59.11 PMI never saw the graphic I’ve included in this section when PornHub released it earlier in 2019 about cities who use their service the most, but I figured you’d find it interesting, especially if you live on the east coast of Australia.

I’m going to call it a day here and come back with part two of analyzing PornHub’s stats early next week.

Freaked out at all by these statistics? You should be, because unless we do something as a society, it’s only going to grow at an exponential rate.