PornHub Lets Us Know How Bad Things Are Getting, Part II: Trust These Numbers?

I promised I’d be back with Part II of looking at select statistics and what they may mean from PornHub in 2019. As I said last week, they may be having a major contribution to the pornification of our society, but they do know how to present a report to make amateur behavioral economists happy. But with today’s stats, I’m a bit more dubious.

Looking by the Ladies

When I’m doing podcasts or presentations, the question always inevitably comes up: “Are there female porn addicts?” The answer is yes, but until I saw these numbers, I didn’t have any idea this many women were actually looking at pornography.

If you remember last time, I mentioned there were 42 million visits to PornHub annually, or 115 million per day. The site reports, on average, that 32% of its visitors are female. That represents an increase of 3% over 2018. Basically, that means 38 million visits per day are from women, and again, PornHub is now the third largest pornography site in the world. That puts daily visits for women well over 100 million for just the three largest sites on a daily basis.

The reality is, women are mostly built the same as men, but in the pre-Internet world of strip clubs, adult bookstores and adult theaters, porn was not marketed to women and was difficult to find. Now that we all have an iPhone or Android in our pocket, access is an even playing field and the pornography companies know it.

Countries that have a higher average than that 32% include top-ranked Philippines and Brazil (39%), Mexico (36%), and Australia and Sweden (35%). France, Spain and Canada are at the average and countries coming in below include United States and Italy (30%), United Kingdom (28%) and Germany (25%).

Most of the Top 10 search terms for women are related to lesbian sex. Also, of the most searched-for pornstars by women, only three of the top 12 were men. PornHub added that among porn featuring only gay male performers, 37% was consumed by women.

Problems with This – PornHub doesn’t ask the casual user their gender. I have no idea if this is the case, but with some of their “member” services I’m sure there is demographic profiling to sign-up and perhaps they are extracting and extrapolating their numbers this way, and they could be 100% correct. I don’t doubt they are far off, but I’d like to understand their methodology.

Also, and this is as good a place as any to mention it, although it’s not just a female search issue. In none of their data do the search terms “incest” or “teen” appear. As a former addict who stays away from the stuff, I’m not going to go count the instances that these two words appear on the front page of PornHub, but faux incest between teen siblings or child/parent are among the most popular genres of porn currently according to every article I’ve read. Maybe if you put them up front on the home page nobody has to type in the words to find them. We can talk about the psychology of that being a popular search another time, but to not admit it’s what people are watching makes all of these stats somewhat dubious.

How Old Are You Now?

PornHub places the average age of one of its users at 36 years old. Instead of trying to explain what the results were, it’s easier to just look at the pie chart they created:

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The average user in the United States is 39 years old according to PornHub data, with 32% of users making up the largest demo, in 25-to-34. It claims that only 15% of American users are under 24 years old. The numbers are almost carbon copies for Canada, where like the UK and Italy, the average user is also 39. The youngest goes to the Philippines at 32 while Spain recorded the oldest at 41.

Problems with This – This is a case of making the numbers work for you. PornHub measures people between the ages of 18 and 65, but it measures the youngest demo over a range of only six years, 18-to-24, whereas every other age group has a ten-year range.

Do some math with me and tell me if I’m wrong. If 25% of their users are 18-to-24 and 36% of their users are 25-to-34, that makes 61% of users under 34 years old. How can the average age be two years older?

And much like the “teen” and “incest” omissions, notice that there is no category for users under 18 years old. Why? Because it’s bad PR. Despite the fact that in America, there is no need to prove your age to gain access to the site, apparently there isn’t a single underage person going to PornHub. Yeah, right.

Again, I’m guessing they’re measuring this with some kind of membership or premium level and even if underage teens can gain access to it, they’re not going to admit that they are not of age. They’re going to claim to be, oh, I don’t know…36?

The Greatest Porn Computer Ever

When I appear on video podcasts, I always make sure to have my phone nearby so I can lift it up at some point and say the “greatest pornography computer ever now fits in every 14-year-olds pocket.” I didn’t realize just how correct I was.

From 2018 to 2019, pornography access via smartphones grew by 7% to 76.6%. Porn access via desktop computer dropped to 16.3% and tablet use dropped to 7.1%. Three-out-of-four people accessing porn are doing it by phone and that certainly skews to a younger generation.

In the United States, 81% of PornHub’s viewers are accessing via smartphone and only 12% are using a desktop computer. Only 74% of UK residents and 71% of Canadians access via smartphone. The highest percentage country for accessing via desktop is Russia, at 34%.

Problems with This – I actually have no problem with how PornHub reported this data. They’ve got the ability to track not only what device you’re using, but what operating system, browser, game console, etc. I believe what they’re claiming here. Big Brother is watching you, even when it’s just to spy on you checking out his porn stash.

My only problem with this data is anybody (parents, spouses, etc.) who still believes they can keep someone’s eyes off of pornography at this point are fooling themselves. This isn’t 2005 and NetNanny can lull you into safety. Heck, take out all of the devices from your house. There’s a great big world out there full of them, and it’s a world that needs to start talking about pornography addiction education or these numbers are only going to get worse.

And, just because I’d like to end on some good news, even PornHub admits that certain events cause it numbers to plummet, specifically sports. What’s it going to take to have a Super Bowl every weekend?

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Is Porn Viewing Becoming a Problem? Six Questions to Ask Yourself

As a generation of people who never knew a world without the Internet become firmly entrenched in their 21st century jobs, we’re just starting to see fallout from the first couple of decades of having the world at the end of our fingertips.

Sure, we no longer need to visit a library, video store or travel agent since these services are now just a click, instead of a car ride, away. But, to obtain and view pornography, the days of sketchy XXX theaters, scuzzy adult bookstores and mail order are now just a click away.

This is not a good development. Statistics regarding the use of pornography have not only exploded in recent years, but so have the documented cases of pornography addiction.

I was lucky in that I had the resources to seek treatment at an inpatient rehabilitation facility and that was where I learned that women can also be porn addicts. Despite reading similar statistics that suggest the ratio of female-to-male porn addicts is 1-to-5, Of the 15 people in my program, only one was a woman. She told me in conversation that while it’s shameful and embarrassing for a man to seek help, it is downright unacceptable for most women to even admit to viewing porn where she came from. How can you get help if you can’t tell anybody you’ve got a problem?

Most people who view pornography neither develop an addiction nor break the law, but for many who end up with a problem, like I did, it often isn’t recognizable until it’s too late.

Have you been wondering if your porn consumption is starting to become an addiction? Here are several questions worth considering as you reach your conclusion:

 

How much time am I spending with porn? There’s nothing inherently wrong with using visual aids to enhance masturbation, but when you’re watching three, four or more hours of porn daily, it’s gone beyond a simple self-pleasuring tool. How many photos, film clips or websites must you visit to be satisfied? Has this number grown over time? Do you find that you’d rather watch porn than do other things you once found pleasurable? When your duration of use continues to escalate and that time is replacing experiences that once brought you pleasure, it should be a red flag. Porn is quickly climbing the list of priorities in your life.

Is what I’m watching different than in the past? Most people who become drug addicts don’t start with the hardest stuff possible, but end up there. The need to escalate comes from the brain’s desire for the same dopamine hit that once came easier. It explains why those with gambling addictions make increasingly larger wagers and how the marijuana user evolves to heroin. There are plenty of people into roleplaying, S&M and exploring their sexuality in extreme ways in photos and on film. Have you found that the content of the porn you watch is becoming more extreme? Does what you once watch not do it for you anymore?

Where am I viewing porn? Most people view pornography in the privacy of their own homes on their computer screen, television or in the pages of a magazine, end of story. A study that’s almost 10 years old suggest that nearly a quarter of US workers view porn at work. Do you think that number has gone down or up in the last decade? Even more than that watch it on their phone, in the bathroom at work, or while driving in the car. Are the places that you’re watching porn not considered traditional? If so, when did this begin? Why can’t you wait until you get home?

Who am I lying to about my viewing? Statistics suggest that the majority of the people who have access to a computer are watching pornography with some kind of regularity. Since self-pleasuring is usually accompanied, the entire topic is one many shy away from. But, if your use is starting to enter problem territory, the odds are good someone may have broached it with you. Did you lie? How big was the lie? Were you flustered and irritated they asked in the first place? Would you lie about your porn use to the people absolutely closest to you – those who you could otherwise tell everything?

How are my intimate relationships? If you’re in a relationship, has the frequency of physical intimacy dropped, but the use of porn increased? Many people being using porn within a relationship to enhance the experience, but if your partner is not into it, this can leave one wanting more. If you’re not in a relationship, do you find yourself paying for sex or frequenting strip clubs more than before where emotional intimacy is not a subject to be bothered with? Does the viewing of porn make you want to seek out casual sexual encounters? The idea of being intimate with only one person for the rest of their lives freaks out a lot of people. That’s natural if you’re one of them, but what is your long-term plan in lieu of lifetime commitment?

How do I feel about yourself? Addiction of any kind often brings an increase in depression, stress and anxiety. Immediately after you use porn, does a sadness wash over you that is hard to explain? Most addicts feel isolated and alone, even if they’re constantly around people and unlike some addictions, porn is the kind of addition one generally engages in privately. Are there feelings of shame when you think around your use of pornography? Do you wish you could slow down or stop, but find it impossible? Do you worry about where this is heading?

 

You probably had a good idea if you were addicted to pornography before answering these questions. A more important question is if you’re going to do anything about it. The disease of addiction is something that can be fought, and it’s easier to do the sooner an addict faces their problem.

If you can’t quit cold turkey, there are 12-step resources like Sex Addicts Anonymous available. Most private therapists can speak to the issues of addiction, if not porn addiction specifically. For the critical, there are inpatient rehab options available.

Suffering alone, in shame, is not necessary any longer. If you believe you may have a pornography addiction, or are developing one, seek help.