Note from Josh: Let me preface this article by saying that I think the following data is fascinating. I do not want any conclusion drawn that it somehow shows I have any negative feelings toward anybody’s sexual orientation. I have no problem with any gender or sexual identification. I say be who you are, not who others tell you to be. I do, however, think that any data we can gather that further illuminates who is watching pornography can do nothing but help us understand the grip it has on people. I draw no value judgment on this data, but I thought it important to share. If any disparaging remarks are left in the comments section about gender or orientation fluidity, they will be deleted.
While I think their product is garbage, I have always been complimentary toward Pornhub’s annual release of their analytics, which give us a better understanding of how more people are using porn, exactly who those people are, where they’re from and what kind of material they are looking at. Recently, another very popular site released data that was compelling about the sexuality of their viewers.
While PornHub is the nation’s 7th most popular visited site, xHamster, the creator of this new report, is the 27th. For statistical purposes, their content, like PornHub, is all over the place, not catering to any particular demographic. xHamster claims that it polled around 11,000 of its users to get this data. If true, that’s an amazingly large sample group and since their site is one of the most popular in the US, should paint a relatively clear picture of who is using their site.
I’m taking the screen captures directly from their blog. It’s completely SFW and there is no nudity at all. It goes more in-depth than I do here. Obviously trigger warning, but if you’re interested in seeing the other stats, the link is: https://xhamster.com/blog/posts/934387
Here’s the first slide…
Their site reports:
“…while women who watch porn were more than twice as likely as men to identify as bisexual, nearly one-fifth of men in the study identified so as well. These are much higher numbers than have been previously reported.”
Consider the 11K interviewed, I have no doubt this is accurate, but it is surprising to me. When given the luxury of anonymity, over 32% of porn users do not identify as heterosexual. Personally, I would have thought the straight and gay numbers would have been higher.
On to the next slide:
Now, we have to remember that this is a pornographic website, not a site that interprets the Bible. While you can’t really stereotype a porn user into any specific demographic these days, those who use the Internet tend to be younger and more liberal than the generations prior.
It’s hard to get a real statistic on how many people overall in the US are gay or bisexual, with figures ranging from the low single digits to the high teens depending on which study you look at. I think these numbers are much higher than the overall national average, but it is telling that they are tied to porn viewing.
For me, this is the most fascinating slide in the entire study. There is no correlation between homosexuality and frequency of porn usage, and it clearly drops in frequency among heterosexuals, but it grows among bisexuals.
This leaves a lot of unanswered questions: Does this graphic speak to a bisexual person’s tendency to watch more porn or a person who watches a lot of porn’s tendency to identify as bisexual — and how many of these people who are identifying as bisexual have acted on those feelings in real life?
The site attempts to analyze some of the data by getting even deeper:
We also wondered if there was some way that women porn fans — 38% of whom in our study identified as bisexual — might be somehow skewing the data. So we repeated the calculations with just men. The results were even more dramatic.
Just 10.8% of men who watched porn once a week identified as bisexual, but 27.2% of men who watch porn multiple times a day identify as bisexual. (After all, if you’re looking at naked men all day — even if there’s a woman in the picture — maybe it opens you up to a broader ideas about human sexuality.)
I think it’s absolutely fascinating that more than one-out-of-four men who view porn on a daily basis through this particular site identify as bisexual. It again brings up a lot of interesting questions and I mostly wonder if these men have engaged in a bisexual physical relationship away from the computer.
Since the frequency of viewing is at least once a day, it might be safe to assume that these are the problem viewers who are either addicted or close to it. That means that they have built up a tolerance to run-of-the-mill “vanilla” porn between a man and a woman. Like the alcoholic who starts with beer and moves to the harder stuff, are these viewers watching more exotic or extreme genres of porn? If they are, and they find themselves not repulsed by what they see on screen, might they make a leap that they are more open to different kinds of sexuality other than just heterosexual? One of the top guys at xHamster told the New York Post that was the conclusion they reached:
“We can only provide correlation, not prove causation, but it would seem that watching porn more frequently helps show users what sexuality can be,” xHamster vice president Alex Hawkins tells The Post. “The more porn you watch, the more you may think, ‘Hey, that’s actually somewhat of a turn-on. Maybe I’m not as totally straight, or gay, as I thought.’”
I don’t know what it all means, or if it has to mean anything, but it’s interesting. I hope that actual scientific research is done into sexual identity and porn usage in upcoming years. xHamster, despite publishing porn garbage, has provided us with an eye-opening look into its users that can be a jumping-off point for real study.
I’ll leave you with this final slide…
That’s depressing. There’s still so much work to be done.