PornHub Lets Us Know How Bad Things Are Getting, Part II: Trust These Numbers?

I promised I’d be back with Part II of looking at select statistics and what they may mean from PornHub in 2019. As I said last week, they may be having a major contribution to the pornification of our society, but they do know how to present a report to make amateur behavioral economists happy. But with today’s stats, I’m a bit more dubious.

Looking by the Ladies

When I’m doing podcasts or presentations, the question always inevitably comes up: “Are there female porn addicts?” The answer is yes, but until I saw these numbers, I didn’t have any idea this many women were actually looking at pornography.

If you remember last time, I mentioned there were 42 million visits to PornHub annually, or 115 million per day. The site reports, on average, that 32% of its visitors are female. That represents an increase of 3% over 2018. Basically, that means 38 million visits per day are from women, and again, PornHub is now the third largest pornography site in the world. That puts daily visits for women well over 100 million for just the three largest sites on a daily basis.

The reality is, women are mostly built the same as men, but in the pre-Internet world of strip clubs, adult bookstores and adult theaters, porn was not marketed to women and was difficult to find. Now that we all have an iPhone or Android in our pocket, access is an even playing field and the pornography companies know it.

Countries that have a higher average than that 32% include top-ranked Philippines and Brazil (39%), Mexico (36%), and Australia and Sweden (35%). France, Spain and Canada are at the average and countries coming in below include United States and Italy (30%), United Kingdom (28%) and Germany (25%).

Most of the Top 10 search terms for women are related to lesbian sex. Also, of the most searched-for pornstars by women, only three of the top 12 were men. PornHub added that among porn featuring only gay male performers, 37% was consumed by women.

Problems with This – PornHub doesn’t ask the casual user their gender. I have no idea if this is the case, but with some of their “member” services I’m sure there is demographic profiling to sign-up and perhaps they are extracting and extrapolating their numbers this way, and they could be 100% correct. I don’t doubt they are far off, but I’d like to understand their methodology.

Also, and this is as good a place as any to mention it, although it’s not just a female search issue. In none of their data do the search terms “incest” or “teen” appear. As a former addict who stays away from the stuff, I’m not going to go count the instances that these two words appear on the front page of PornHub, but faux incest between teen siblings or child/parent are among the most popular genres of porn currently according to every article I’ve read. Maybe if you put them up front on the home page nobody has to type in the words to find them. We can talk about the psychology of that being a popular search another time, but to not admit it’s what people are watching makes all of these stats somewhat dubious.

How Old Are You Now?

PornHub places the average age of one of its users at 36 years old. Instead of trying to explain what the results were, it’s easier to just look at the pie chart they created:

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The average user in the United States is 39 years old according to PornHub data, with 32% of users making up the largest demo, in 25-to-34. It claims that only 15% of American users are under 24 years old. The numbers are almost carbon copies for Canada, where like the UK and Italy, the average user is also 39. The youngest goes to the Philippines at 32 while Spain recorded the oldest at 41.

Problems with This – This is a case of making the numbers work for you. PornHub measures people between the ages of 18 and 65, but it measures the youngest demo over a range of only six years, 18-to-24, whereas every other age group has a ten-year range.

Do some math with me and tell me if I’m wrong. If 25% of their users are 18-to-24 and 36% of their users are 25-to-34, that makes 61% of users under 34 years old. How can the average age be two years older?

And much like the “teen” and “incest” omissions, notice that there is no category for users under 18 years old. Why? Because it’s bad PR. Despite the fact that in America, there is no need to prove your age to gain access to the site, apparently there isn’t a single underage person going to PornHub. Yeah, right.

Again, I’m guessing they’re measuring this with some kind of membership or premium level and even if underage teens can gain access to it, they’re not going to admit that they are not of age. They’re going to claim to be, oh, I don’t know…36?

The Greatest Porn Computer Ever

When I appear on video podcasts, I always make sure to have my phone nearby so I can lift it up at some point and say the “greatest pornography computer ever now fits in every 14-year-olds pocket.” I didn’t realize just how correct I was.

From 2018 to 2019, pornography access via smartphones grew by 7% to 76.6%. Porn access via desktop computer dropped to 16.3% and tablet use dropped to 7.1%. Three-out-of-four people accessing porn are doing it by phone and that certainly skews to a younger generation.

In the United States, 81% of PornHub’s viewers are accessing via smartphone and only 12% are using a desktop computer. Only 74% of UK residents and 71% of Canadians access via smartphone. The highest percentage country for accessing via desktop is Russia, at 34%.

Problems with This – I actually have no problem with how PornHub reported this data. They’ve got the ability to track not only what device you’re using, but what operating system, browser, game console, etc. I believe what they’re claiming here. Big Brother is watching you, even when it’s just to spy on you checking out his porn stash.

My only problem with this data is anybody (parents, spouses, etc.) who still believes they can keep someone’s eyes off of pornography at this point are fooling themselves. This isn’t 2005 and NetNanny can lull you into safety. Heck, take out all of the devices from your house. There’s a great big world out there full of them, and it’s a world that needs to start talking about pornography addiction education or these numbers are only going to get worse.

And, just because I’d like to end on some good news, even PornHub admits that certain events cause it numbers to plummet, specifically sports. What’s it going to take to have a Super Bowl every weekend?

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The Horrible Truth of How I Ended Up Here

There’s been a lot of positive comments thrown in my direction lately, both here and on the podcasts I share my story. I know a bunch will come when my book comes out. I appreciate all of them and treat them not as fertilizer for my ego, but as an indicator that I’m doing the right thing now. I also realize they come from people who don’t actually know me in my everyday life, despite the fact I may share more here than anywhere else, and that helps keep things in perspective.

I’m going to share a story today that is honest, but may get your scorn instead of sympathy or admiration. I think that people forget just how I ended up here sometimes. It’s not a pleasant story, but it’s one that I have to retell myself every so often.

I shared a more graphic version of this in my first book. I’m going to tone it down quite a bit here and not talk about any specific incident in detail, but I thought it was time to come clean with my readers about what was going on in the weeks and months leading up to my arrest. Trigger warning, I guess. Scummy person warning, I’m sure of.

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After a 20+ year addiction to pornography, I made the fateful leap to the world of online chatrooms in mid-2013. My illness reached a critical point. Cross-addicted with alcohol, suffering the consequences of an ill-timed abandonment of my bipolar disorder medication, growing estranged from my family and watching my professional life begin to crumble, I let myself slide into a place of emotional, mental and physical disrepair unlike I’d experienced.

I told myself I was a victim of the world around me – a world conspiring on all fronts to take me down. As with so many other addictions, when what you’re doing isn’t meeting your self-soothing needs, you up the ante. I abandoned traditional online pornography sites for peer-to-peer webcam sites. This was when rock bottom started to get in sight.

These were not the traditional adult sites where one pays to talk to a stripper or “model.” The one I found was fairly simple: two random users connect via their webcams. If either doesn’t like what they see on their screen, they click “NEXT”.

Men outnumbered women 20-to-1. If you were going to get a woman to stop and talk to you, you’d better be handsome and have something fast to say, or in my case, type. I’ve never had a problem with a quick comment, but I wasn’t going to make the cut in the looks department. I looked as much the haggard late-30s failure as I felt.

Despite the site claiming to have over 40,000 people online at any given time, I noticed several of the same attractive men – the kind I bet women stopped for – popping up on my screen repeatedly. They were always in the same spot, wearing the same clothes, day-after-day. Something wasn’t right.

When the same buff guy bathed in orange light sitting against his couch appeared, I was able to get him to stop and tell me what was going on.

Whoever was actually on the other end of the computer explained I was watching a video. He couldn’t get women to stop to talk to him, so he found a video of a “hot dude” who appeared to be typing on his computer. He said women wouldn’t stop to talk to the real him, but he could probably get one out of five to stop now, and a quarter of those could be convinced to take their clothes off and/or perform a sexual act.

I found a video at a site containing these kinds of catfishing clips he directed me toward. A handsome guy in a white T-shirt and basketball shorts was laying on his bed, typing away. During the 14-minute video, he smiled, waved, made a peace symbol, laughed, pulled his shirt up to show his abs and took his shirt off completely. I isolated all of those moments into individual clips, including the main video, nine minutes of him typing into his laptop. I could play it on a loop for an hour without raising suspicion.

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I’m a project guy. I like to figure out how to get an idea off the ground, fine-tune it, and move on. My life at that point was more about being a fix-it guy, and I don’t play that role well. I was trying to save a business I’d long lost interest in. I was watching relationships with my family fall apart and had no idea how to salvage them. I was over-indulging in pornography and alcohol addictions I’d mostly been able to keep under control for two decades and it was taking a physical and mental toll. Instead of living a life where I was creating things, I was putting Band-Aids all over a balloon that was about to pop.

Then I found that website, learned how to manipulate a video and my warped, decaying mind found a new project. I’m a methodical worker. I experiment, analyze, experiment more, analyze again. I’d already cracked the hard part learning the technical end of being an online groomer. As somebody who interviewed hundreds, if not thousands, of people in my years as a journalist, I had an above-average ability to read people and get them to talk. As a charismatic business owner, I had plenty of techniques to convince people to do what I needed. These are not good skills for a sick person with no sense of boundaries or consequences to possess.

I’d seen how the average guy on one of these sites operates. If they could get a woman to stop, within 30 seconds of talking to them, they’d tell the female to flash their breasts. I could never see how the low success rate of that strategy reaffirmed it as the go-to technique.

I think these are the guys who frequent strip clubs and don’t understand it’s a show. They believe all women are nymphomaniacs just waiting to be commanded to remove their clothes in everyday life. I wasn’t interested in stripper types, who put on a show for money or nymphos, who made things easy for the simpler guys.

I wanted to talk to average, everyday women (or at least as close as I could find on a peer-to-peer cam site) who would hit “NEXT” the moment a guy like that demanded nudity. I wanted to find a woman who believed she’d never do that kind of thing and then figure out the path to push her to get there.

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I still got the NEXT treatment from most women and of those who stopped, if they looked underage, couldn’t hold a conversation for more than three seconds, or immediately steered the conversation toward sex – an indicator that it was probably a video – I’d hit the NEXT button.

The women I wanted to manipulate were never going to comply with a direct request. Much like a sales call when I sold advertising at my magazine, I had to build rapport and trust before I could close. Treating these scenarios like business transactions and not viewing the females on the other end of the computer as people would have been a red flag for me at so many other points in my life. Short of a professional intervention, I don’t know what could have stopped my increasingly poor judgment. I just saw “right” and “wrong” as concepts others lived by, not me.

I claimed to be a struggling model, surviving only by working as a personal trainer. I said I didn’t like training buff guys because they intimidated me. I preferred average women because they were more “real.” Ironic, I guess. Instead of taking a scholarship for college, I wanted to see if I could be a model, which broke my parents’ hearts when I left high school since I graduated second in my class. I said I wasn’t making it as a model and was considering quitting and heading back home.

So, I’ve created a smart, good-looking guy who prefers average girls and is trying to follow his dream, but is getting discouraged…and hasn’t yet said a sexual word. For the kind of women in need of attention on a site like this, you couldn’t build a better guy. At least, I couldn’t.

I made a show of not wanting to share my personal information. Most of them had never encountered a guy who accused them of wanting too much personal information. Many of them would start blurting facts about themselves just to prove I could trust them. I felt so powerful, never appreciating how my sense of good judgment was disappearing more every day.

I could take whatever information they gave me and while we held a conversation on one part of my screen, I’d be figuring everything out I could about them on the other side. If I discovered a lot of photos on Instagram of them as a competitive show jumper, I would somehow introduce a reference to my sister loving horses. If there was a Facebook entry about the third anniversary of their grandmother’s death, I’d casually mention mine died a few weeks earlier, but I couldn’t go home for the funeral. Most people simply don’t realize how much information they share about themselves and how that can lead to a world of other information. How do you think psychics are able to be so accurate?

Inevitably, they’d ask about my modeling and want to see examples. I found a model on the Abercrombie & Fitch website with a passing resemblance. There was another on a lifeguard supplies site who could pass. All I had to do to find these was take a screen capture of the video I was using and drop it into Google Images. When a woman would ask, “Is that really you?” I’d talk about lighting and makeup and how I always look so much worse in real life. They’d uniformly tell me I was wrong.

Along the way, I’d gauge just how much my story was getting them to have feelings. If none were developing, I’d cut my losses and let them go. If I wasn’t successfully manipulating them, my diseased mind saw no reason to continue and I was on to the next, or if it was past 3 a.m. at the point, I’d call it a night. I needed to get my 2-3 hours of sleep before I faced the world that hated me, I told myself.

In November of 2013, a female who popped up on my screen that I told myself looked old enough turned out to be underage. As I did with all of the other women, I took a couple screen shots of her at the end of our session. They were trophies of my accomplishments, not used for sexual gratification, but used to convince myself I had some semblance of control in my life and could reach goals I set. It’s still hard for me understand how I could rationalize that night after night, but I guess there wasn’t a lot of rationalization going on then.

I was informed about her age when the police came knocking at my door in March 2014. They found my folder of “trophies” and were able to establish she was the only one underage. With the way I was thinking then, I probably got lucky, as much as it hurts to recognize that.

I’m at the six-year anniversary of talking to that girl. She’s in her early 20s somewhere now. I hope my transgression didn’t cause any lasting permanent damage. Nobody deserves to be taken advantage of that way, at any age.

My poor choices led me there. It was nobody’s fault except mine. My poor choices also led me here, to create this blog, give the interviews and write my books. Hopefully, at some point in the far future, the good I do in my life now will cosmically, karmically and in-actual-fact, outweigh the harm I did.

Your Alarming Porn Statistic For June

We all know porn is huge on the Internet, but with all of the percentages and millions of people doing this or that, it’s easy to just let those numbers fly by. I stumbled upon a fascinating website that ranks the popularity of the Top 50 websites in the world.

Based on statistics that came out on May 1 this year, The Top 5 are exactly what you’d expect: Google, Facebook, YouTube, Amazon and Yahoo. Odds are you use one or more of those sites every day.

So what are the next three most popular websites in the United States? Pornhub, Xnxx and XVideos – all sites that deal ONLY in pornography.

That means that there are three porn sites that are individually more popular than Ebay, Twitter, Wikipedia, Reddit or Instagram.

Think about that for a second. All of those people you see taking selfies and posting them to Instagram or who say “I gotta retweet this”… well there are even more people than that at home watching porn, with a decent percentage getting addicted.

Another site, XHamster, ranks at No. 17, just above Netflix. That’s right. There are four sites that stream pornography that are more popular than Netflix.

Four of the Top 20 websites in the world are nothing but pornography. When you see a list of popular websites, and there isn’t any porn on it, know that whoever is presenting it is ignoring the porn and call them out on it. Ignoring the porn is how we got here.

Protecting our children on the Internet has very little to do with being online

I’d love to be more optimistic about this topic, but we need to stop fooling ourselves. Protecting children from the dangers of the Internet is far more impossible than we want to admit and the best way to protect your kids has nothing to do with any of their apps or devices.

I recently read a blog by a very well-meaning person who had techniques to protect children using the “three most popular” social media apps. I truly believe this person had nothing but good intentions, but their “three most popular” social media apps list was probably outdated two years ago. It didn’t mention Snapchat and didn’t seem to recognize that most teens have abandoned Facebook at this point.

It was the kind of advice that does enough to assuage most parents’ concerns without having to think critically or learn too much. And I think it unintentionally does more to hurt than help.

The Kids Are Smarter Than Us

When it comes to technology, younger generations are always going to be ahead of older ones. I believe this comes from technology being so intertwined and synonymous with pop culture.

Facebook became popular a dozen years ago because younger people were using it. Facebook got lame a few years ago because older people started. The youth migrated to Instagram and Snapchat, which are now slowly being infiltrated like Facebook was. What are the next hot social media apps going to be? It’s going to be up to a younger generation to decide and it will be some time before they let us know.

Technology development moves too fast for anybody to keep up with it, much less an adult who has an otherwise full life with a job, a home and children to raise.

You can use filters, firewalls, and other barricades on the apps or sites you know your children are using, but what about the ones you don’t know about?

I have an 18-year-old daughter who has filled me on so much of what is out there today that parents don’t realize. Protect your kid all you want on Instagram. They know how to make an account-within-an-account. While they know how to do that, we barely understand what it even means. She can rattle off the names of a dozen new apps and more come out every day.

Believing that you will ever know more or be one step ahead of your children when it comes to the evolution of technology is a dangerous assumption to make.

The Kids Are Not as Smart as Us

We have the benefit of life experience. We’ve been knocked down, lied to, cheated on, betrayed, conned and hurt plenty of times. By virtue of time, those negative experiences have happened far less to younger people. Lessons we may have learned that make us leery of people are ones they haven’t recognized yet.

At some point, you got that first “Nigerian Prince wants to leave you money” e-mail. While you’ve probably had so many fake, scam emails in the years since that they don’t even register as real now, do you remember that first time? Even if you quickly dismissed it as having to be false, for just a second, didn’t you want to believe?

When I was engaging in the nefarious online behavior that eventually led to my arrest, I was able to convince very smart women to do things online they would otherwise never do in real life. They met what they thought was a nice-looking guy in his early 20s who was sweet. That was a video. Nobody noticed when it looped and I had short clips of him smiling, waving, making the peace symbol, etc. that I could insert when needed. While the woman was talking to a video on one side of the screen, I’d be taking information from our chat, figuring out who they were and learning more about them.

I learned patterns of behavior in the women I engaged with and predicting what they would say or do became easier. I learned how to manipulate women who never thought they could be manipulated. Most still hadn’t realized when we were done. This behavior was disgusting, wrong and I deserved the jail sentence I got for it. You can read my book or other articles on this site if you want to learn more about what happened.

But for every guy like me who gets caught and addresses the issues that brought them to that point, there are probably 100 more who never do. They’re still out there and if those guys can manipulate educated adults (likely on websites you’ve never heard of, but your kids probably have) what chance does the younger generation have? Wisdom only comes with age.

The Kids Live in the Real World

You may be able to lull yourself into the false sense of security that you’ve got your child’s internet activity locked down at home, but what can you really do when they leave the house? If you’ve banned it at home, how can you find that Snapchat account they opened at the sleepover at their friend’s house? How can you prevent them from sitting at the lunch table and using another child’s account on that kid’s phone?

Here’s the truth we don’t want to face: We have far less control over our children than we tell ourselves. We’re not with them 24/7 and can’t monitor all of their actions. You’re not the magical parent who can say “Don’t ever do this” and the child always listens. Sure, they’re not going to put their hand on a hot stove, but looking at Instagram photos seems far less dangerous in their eyes.

The Kids Are Looking for Guidance

Thankfully, kids are hardwired to seek solutions from sources that seem safe and protective. Kids want to learn and that curiosity should not be feared. Yes, they want to learn about social media, but they also want to learn how to be safe, even if they don’t express it.

And they’re going to learn from somewhere…

If you run your home like a dictatorship and believe your positional authority as the parent gives you total control over your child’s mind and spirit, you’re in for a rocky road. Teaching your child how to think is far more important than teaching them what to think. Giving them the skills to make good decisions is far better than telling them what the good decisions are.

My kids are far better adjusted than I ever was because I grew up in a house where silence and avoidance of unpleasant things was the norm. My wife deserves all the credit for our kids.

I ended up where I did in life because I was taught to avoid negative thoughts and feelings (which helped me become an alcoholic and porn addict) and that actions don’t always have consequences (which helped me end up in jail.)

Here’s the rough part: you actually have to be an active parent. You need to build bridges of trust and communication. You need to help develop your child’s critical thinking skills around right vs. wrong and cause & effect. You need to help them understand the choices they make produce certain outcomes and if they can predict those outcomes in advance, they can make better decisions.

Right now, we’re in a world of parents who know their children don’t possess those skills, so instead of being proactive and building them, we are being reactive and trying to manipulate their behavior to very mixed results. You can’t instill the experience of wisdom, but you can teach critical thinking skills early on.

I don’t have a step-by-step guide of how to raise your specific kid or how to know they have developed the mental tools they need. Again, active parenting will help you figure that out.

We’re going to make our greatest strides against the evils of the Internet when we pour far more energy into teaching our kids how to protect themselves from danger than trying to do it for them. That just leaves them curious and less inhibited when they finally get online.