I Confirmed It: Porn Companies Doing Big Business, Recruitment During ‘Social Distancing’​

When Donald Trump went on TV that Wednesday night in early March as one of the last people to admit what many of us had come to recognize in the previous 72 hours – the Coronavirus was the real deal – one of my first thoughts went to how this was going to be the single greatest boon to the pornography industry since the invention of the Internet.

We’re still in it – probably not even at the halfway point – and it turns out, I was unfortunately correct.

As much as I detest PornHub, I’ve got to give them credit for the statistics they provide. Granted, they are not independently verified and sometimes they leave out crucial information (such as ignoring the fact “teen” is a popular search term in their annual report) but I think they are providing a unique window into what is happening.

In late February and into the first week of March, when the virus was really starting to get its grips on Europe and gaining attention in North America, PornHub’s average worldwide viewership was up only 1% to 2% compared to an average day. In the second week of March, when Americans decided toilet paper was the hottest commodity, average traffic rose to 4% to 7% higher than an average day.

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The worldwide numbers exploded on St. Patrick’s Day, rising to 11.6% and have steadily been on the rise, topping out at 18.5% above average daily traffic.

In a PR stunt a few weeks back, PornHub offered its “Premium Content” service to all residents of Italy, followed soon after by Spain and France. That cause a huge overnight spike in Italy, with average traffic up by 5.3% on March 11, but then skyrocketing to 57% above average on March 12. The number fell over the next week, but is still between 25% and 35% above average most days. When the offer was extended to France, their traffic jumped overnight from 5.7% to 38.2% and in Spain, the jump was 12.7% to 61.3%.

Perhaps most troubling is that as the pandemic became truly worldwide, Pornhub extended its free premium service to every person who can find an Internet connection on Earth. The short-term true effect of the extent of this stunt probably won’t be known until the company releases its next numbers. The long-term effect makes me cringe.

You can find data for nearly two dozen countries on their Insights Page. (No Porn Visible)

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While men from the United States are looking at PornHub about 10% more than the average day, women are watching 21% more. In Mexico, the 20% rise for men is dwarfed by the 34% rise of women watching and in hard-hit Italy, while viewership for men is up 24%, it’s up 36% for women. These kinds of statistics are the same in countries like the UK, France, Spain, Japan, Canada, and almost every other civilized country in the world.

I’m not shocked by this because it tends to support statistics that show women are one of the fastest growing segments of pornography addicts along with my theory that with the Internet allowing more anonymity, women are sampling porn in higher numbers than ever. If 100 women were looking at porn in Italy on a January day it became 136 in less than two months. That’s a substantial jump and while not all will stick with it after the crisis, some will, and some of them will become porn addicts.

While most people think PornHub is the biggest porn site in the world, it was actually ranked third as of late 2019 (yet still in the Top 10 of overall sites in the world.) The other two, which I won’t name here, have not tried to build a brand the way PornHub has, nor – to their credit – have offered any special deals to try and profit off of this worldwide self-imposed isolation.

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Speaking of isolation, I’ll be fascinated to see what website traffic looks like in the upcoming months for cam sites. These are the sites where a male, female or couples (the “models”) are on one end of the computer and customers willing to pay them for nudity and/or sex acts sit on the other end. They usually come with a chat interface and an option for taking the models into a private room where only one customer, paying a premium, gets to interact with the models one-on-one, a virtual “private dance” of sorts. Of course, giving these bonus sessions away during a flood of traffic is a great way to get people hooked long after the virus is gone. It’s just drug-dealing 101. Get them hooked for free now and they’ll pay for it later.

While I’m sure that these sites are seeing double-digits increases in traffic, I’m more interested in finding out how many women joined their ranks. Think about it: We have the highest unemployment claims in American history by more than 500% and many service industry employees are wondering where their next paycheck is coming from. While I’m sure it’s not a huge leap for a stripper to make the transition, I have a feeling there are likely a lot of women (and a smaller percentage of men and couples) who either have, or will, make the decision that getting naked and/or getting sexual on their webcam for what they hope are only strangers will help make ends meet. I worry these people have no idea about this online culture nor the long-lasting effects of what making this decision will cause.

Understanding this, PornHub has again flexed its PR muscle. Instead of offering its models around 50% to 60% of the money spent by customers in their chat rooms and on private videos, during the pandemic, PornHub has raised its commission to 85%. Brilliant recruiting? Giving back? Capitalizing on pain? I guess it depends on who you are in the equation.

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I’d also be remiss if I didn’t mention Periscope, a streaming video platform similar to that of Facebook Live where hundreds or thousands can watch a single stream at one time. Owned by Twitter, Periscope has been known for its decent moderators and strict rules concerning nudity and sexuality.

That seemed to disappear in the third week of March, according to many users. Now, alongside people hosting cooking shows, exercise sessions and simply looking for company on the ride to work, there are plenty of nude models, people having sex and other explicit, sometimes illegal, material.

Did Periscope sent all its moderators home because of the Coronavirus? I tried to find some kind of confirmation of this online, but came up empty. It seems to me that the easiest job to do from home would be a moderator of an online chat site, right? Why would anything be different?

Of course, suspending monitoring of the rules will bring a lot of new eyes, and a lot of new streamers, to their site. Under normal circumstances, a website that goes from PG- to X-rated overnight owned by a media powerhouse like Twitter would get a lot of attention…but not so much during the modern plague. The media and those in power who would use this kind of news for views and attention have bigger fish to fry, so Periscope can fly under the radar.

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I’m sure there are plenty of other instances of companies that either peddle pornography or have found a way to use pornography to their advantage during the Coronavirus crisis. If you happen to see any, please let me know as I’d like to keep track.

Yes, I believe it’s more important to stay safe and keep your family safe in this confusing, scary time, but I also believe it’s important to not develop new routines and habits that may not be easy to break after this crisis has gone away.

Ironically, I often preach against filtering software as a false sense of power a parent has over their child’s use of pornography. But, we’re living in a temporary world where they don’t have easy access to their friends’ laptops or smartphones. You can actually lock porn down as long as we remain locked down. Now, more than ever, that may be the smartest move.

Prepare for a Post-COVID Explosion of Porn Addicts and An Idea to Keep From Going Stir Crazy

Note: I posted this on LinkedIn this morning, but I think it makes sense here, too.

The saying goes that idle hands are the devil’s plaything, and I think that’s never been more literally true. There are a lot of men and women in this world whose COVID-19 idle hands are likely turning them to online pornography. Not all will end up as addicts, but some probably will who never would have otherwise.

In a world where PornHub is offering premium access to Italian residents in a quarantine PR stunt and other sites are bracing for record-shattering traffic, I fear that porn addiction statistics are going to skyrocket during this worldwide pandemic.

In a normal scenario, I think most of us preach the opposite of social isolation to those seeking recovery from pornography addiction. Now, we’re encouraging everybody to embrace the aloneness.

I only did 12-Step groups for most of that first year of recovery, but they were crucial, as were weekly face-to-face appointments with my therapist and another weekly support group I participated in. Had they all been cancelled, and I was left alone, I don’t think I would have had the strength to abstain that first year, or maybe two.

I think about all of those men and women who have tried to kick the addiction on their own to this point. Many of them are stuck white-knuckling it through their seemingly endless days and even longer nights.

I’m worried about those who will never see the addiction coming. I’m worried about women who think porn addiction only happens to guys or older people who think it’s a younger person’s problem. I worry about people who have told themselves they use porn “recreationally” and didn’t have a problem who now are utilizing it two, three or four times more than usual. I’m worried about younger guys and gals who have never looked at online porn regularly who now find themselves discovering just how deep and dark the world gets and I’m worried about those who are addicted and are escalating the extreme nature of the content they are looking at because nothing else in the closed-for-business world can tweak their pleasure centers.

And the answer is… we have no perfect answers. It doesn’t matter how many letters you have after your name, whether you fancy yourself a pornography addiction expert or not, whether you’ve been an addict or not, or which spiritual building/book/deity you prefer. We’ve never seen a global health crisis in the age of the Internet, nor in a world where porn is so pervasive.

A few days ago, I put out a message on LinkedIn letting people know if they wanted a non Covid-19 person their podcast, I could talk porn addiction, and I was expecting one or two reactions. I’m booked on four shows and did two over the weekend. We actually talked a lot about being stuck at home and the lure of pornography.

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I came up with one potential solution that everybody who feels like they’re on house arrest can utilize. It once helped me. Maybe it can help you in the coming days when it feels like the walls are closing in on you.

For those who don’t know, I once did six months in county jail. With few people to talk to and my safety never an issue, it only took a couple of weeks before I was going stir crazy. The key to keeping my shit together was routine, scheduling and knowing what was coming next.

I always knew the next 2-3 things I was going to do, whether they would take 15 minutes (doing a Sudoku puzzle) or 2 hours (watching another insipid superhero movie on FX or USA). I knew what I was going to do after that, and after that. It allowed me to create the illusion that I was always busy, had a full schedule and always had something else to do.

My activities were reading the newspaper, writing letters, cleaning the pod, reading books, doing Sudoku, doing crossword puzzles, talking on the phone, exercising, showering, writing books, napping, reading the newspaper, playing cards, talking to people and watching TV. I’m sure there were other things I did and don’t remember, but I always had a basic structure for my day, even if the specific tasks weren’t always the same. Sticking to a schedule and having a plan for my day allowed me to have some of the normalcy of my busy life in the outside world and I think maintaining that structure allowed me to reintegrate much easier than I expected.

If you’re an addict, partner of an addict or help addicts and need to talk, I’m here, by email, telephone or video call. If you’re looking for something to read, I’ve got a ton of blog entries on this website and my books are on Amazon. If you’re looking for resources, this site can help, or I can help you find what you need as well. And if you need a podcast guest, my headphones are always ready.

I have no magical answers. Nobody does. But when you think about, we don’t even in the best times either. We just pretend we don’t need each other as much, so maybe that’s a lesson we can take from this weird era in history we’re living through. We need each other so much more than we admit or recognize.

Sorry Parents, You Can’t Porn-Proof Your Kids in 2020

My parents raised me to think that one sip of beer would lead me, minutes later, to the destitute life of a wino, laying in the gutter, hiccupping while holding a bottle like an alcoholic cat out of a Bugs Bunny cartoon. I was also told smoking cigarettes was gross and would give me almost immediate lung cancer. Marijuana would kill me. Pornography would turn me into a Peeping Tom pervert before the day was done and gambling was something only done by degenerate mobsters. Needless to say, I tried them all.

Once I recognized that one of their dire warnings was little more than hyperbole, I recognized all of their dire warnings were BS. It took me a while to become an alcoholic and I was always “functional.” Cigarettes and marijuana were used for years, and I quit both on my own. I still will occasionally visit a casino, but don’t think I’ve ever lost more than $50 in an evening. Losing more isn’t fun. And even with pornography, I never found myself hiding in anyone’s bushes or drilling holes in the wall of the girl’s locker room.

The message I got from my parents was ultimately, “None of this stuff is as bad as we said it was.” I know it’s not the message they want to send.

I appreciate all of the parents out there who want to stem the flow of pornography into their children’s lives. Whether it’s putting parental controls on the cable box, filtering programs on their computers or content blockers on their cell phones, their heart is in the right place – just like my parents’ hearts were.

My mother would lose it if HBO was on and a breast or a bare buttock came across the screen when I was a kid. We immediately had to change the channel, even if it was only something like the movie version of Romeo and Juliet from 1968 which they played all the time when I was a kid and had about two seconds of nudity. I could watch a show with all the swearing or violence I wanted, but the moment there was more skin than you could see at the beach, that show was over for me.

I don’t remember if she had any justification for it. I think it was mostly along the lines of, “Change the channel because I said so, I don’t want you seeing that kind of stuff.” For an inquisitive little kid like me, “Why don’t you want me to see that stuff?” is the question that swims in my head, but was smart enough not to ask. Her overreaction was curious. Clearly she didn’t want me to see any of that stuff.

But, around 11, my cousin showed me my first hardcore pornography magazines. At 13, a friend I met in middle school would invite me over to his dad’s house on weekends where the Playboy Channel was part of the cable package. At 14, I found a video store that would rent me porn.

What did all of these things have in common? My mom wasn’t aware of any of it. She still hasn’t read my first book, so I’m pretty sure she still doesn’t know about any of it.

She couldn’t porn-proof me and nothing has changed in 35 years. You can’t porn-proof your kids. You can remove every device in your home where the image of genitals could ever appear and all you’ve done is take care of one home in your neighborhood. Unless you’re living in a Little House on the Prairie world, it’s not even a drop in the bucket. A drop is better than nothing? Are you trying to convince me or you? I believe porn blockers are more for parents to give themselves peace of mind they are protecting their children more than anything else.

The average age a boy sees hardcore pornography these days is between 8 and 10. The average age a child gets a cell phone is 11. Let’s say that you buck the trend and your son doesn’t see porn between 8 and 10 and at 11, you gift him with one of those specialty phones like Gabb Wireless that keeps things like the Internet and photo texts off their device. Do you think every child your son interacts with has parents doing the same thing with their child?

My friend’s dad had no idea we were watching the Playmate of the Year Video Calendar for 1989 late at night on the TV in the basement. I’ve got to imagine they’re still making the same kind of content. And that doesn’t even begin to address the world of desktop, laptop and tablet computers. I have a feeling that before “Brush Your Teeth” to the end the night, the three words a teenage boy remembers most are “Clear Browser History.”

You can’t porn-proof your child and I’m not sure you should even try. What you need to do is talk to them about pornography. In a very age-appropriate manner, you need to tell them when they’re young that, like cigarettes or alcohol, pornography is something for adults and they aren’t to touch it. If they find any, or stumble upon it on their phone or computer, you won’t be mad at them and if a friend shows them, you just want to know about it. As they get older, you can get into more nuances of “that’s not depicting love or what sex is really like” and even a little older, especially for boys, you can talk about things like Porn-Induced Erectile Dysfunction.

I understand you love your kids and I understand you want to protect them, but shielding them instead of preparing them is not the best tactic, I am proof of that.

PornHub Lets Us Know How Bad Things Are Getting, Part II: Trust These Numbers?

I promised I’d be back with Part II of looking at select statistics and what they may mean from PornHub in 2019. As I said last week, they may be having a major contribution to the pornification of our society, but they do know how to present a report to make amateur behavioral economists happy. But with today’s stats, I’m a bit more dubious.

Looking by the Ladies

When I’m doing podcasts or presentations, the question always inevitably comes up: “Are there female porn addicts?” The answer is yes, but until I saw these numbers, I didn’t have any idea this many women were actually looking at pornography.

If you remember last time, I mentioned there were 42 million visits to PornHub annually, or 115 million per day. The site reports, on average, that 32% of its visitors are female. That represents an increase of 3% over 2018. Basically, that means 38 million visits per day are from women, and again, PornHub is now the third largest pornography site in the world. That puts daily visits for women well over 100 million for just the three largest sites on a daily basis.

The reality is, women are mostly built the same as men, but in the pre-Internet world of strip clubs, adult bookstores and adult theaters, porn was not marketed to women and was difficult to find. Now that we all have an iPhone or Android in our pocket, access is an even playing field and the pornography companies know it.

Countries that have a higher average than that 32% include top-ranked Philippines and Brazil (39%), Mexico (36%), and Australia and Sweden (35%). France, Spain and Canada are at the average and countries coming in below include United States and Italy (30%), United Kingdom (28%) and Germany (25%).

Most of the Top 10 search terms for women are related to lesbian sex. Also, of the most searched-for pornstars by women, only three of the top 12 were men. PornHub added that among porn featuring only gay male performers, 37% was consumed by women.

Problems with This – PornHub doesn’t ask the casual user their gender. I have no idea if this is the case, but with some of their “member” services I’m sure there is demographic profiling to sign-up and perhaps they are extracting and extrapolating their numbers this way, and they could be 100% correct. I don’t doubt they are far off, but I’d like to understand their methodology.

Also, and this is as good a place as any to mention it, although it’s not just a female search issue. In none of their data do the search terms “incest” or “teen” appear. As a former addict who stays away from the stuff, I’m not going to go count the instances that these two words appear on the front page of PornHub, but faux incest between teen siblings or child/parent are among the most popular genres of porn currently according to every article I’ve read. Maybe if you put them up front on the home page nobody has to type in the words to find them. We can talk about the psychology of that being a popular search another time, but to not admit it’s what people are watching makes all of these stats somewhat dubious.

How Old Are You Now?

PornHub places the average age of one of its users at 36 years old. Instead of trying to explain what the results were, it’s easier to just look at the pie chart they created:

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The average user in the United States is 39 years old according to PornHub data, with 32% of users making up the largest demo, in 25-to-34. It claims that only 15% of American users are under 24 years old. The numbers are almost carbon copies for Canada, where like the UK and Italy, the average user is also 39. The youngest goes to the Philippines at 32 while Spain recorded the oldest at 41.

Problems with This – This is a case of making the numbers work for you. PornHub measures people between the ages of 18 and 65, but it measures the youngest demo over a range of only six years, 18-to-24, whereas every other age group has a ten-year range.

Do some math with me and tell me if I’m wrong. If 25% of their users are 18-to-24 and 36% of their users are 25-to-34, that makes 61% of users under 34 years old. How can the average age be two years older?

And much like the “teen” and “incest” omissions, notice that there is no category for users under 18 years old. Why? Because it’s bad PR. Despite the fact that in America, there is no need to prove your age to gain access to the site, apparently there isn’t a single underage person going to PornHub. Yeah, right.

Again, I’m guessing they’re measuring this with some kind of membership or premium level and even if underage teens can gain access to it, they’re not going to admit that they are not of age. They’re going to claim to be, oh, I don’t know…36?

The Greatest Porn Computer Ever

When I appear on video podcasts, I always make sure to have my phone nearby so I can lift it up at some point and say the “greatest pornography computer ever now fits in every 14-year-olds pocket.” I didn’t realize just how correct I was.

From 2018 to 2019, pornography access via smartphones grew by 7% to 76.6%. Porn access via desktop computer dropped to 16.3% and tablet use dropped to 7.1%. Three-out-of-four people accessing porn are doing it by phone and that certainly skews to a younger generation.

In the United States, 81% of PornHub’s viewers are accessing via smartphone and only 12% are using a desktop computer. Only 74% of UK residents and 71% of Canadians access via smartphone. The highest percentage country for accessing via desktop is Russia, at 34%.

Problems with This – I actually have no problem with how PornHub reported this data. They’ve got the ability to track not only what device you’re using, but what operating system, browser, game console, etc. I believe what they’re claiming here. Big Brother is watching you, even when it’s just to spy on you checking out his porn stash.

My only problem with this data is anybody (parents, spouses, etc.) who still believes they can keep someone’s eyes off of pornography at this point are fooling themselves. This isn’t 2005 and NetNanny can lull you into safety. Heck, take out all of the devices from your house. There’s a great big world out there full of them, and it’s a world that needs to start talking about pornography addiction education or these numbers are only going to get worse.

And, just because I’d like to end on some good news, even PornHub admits that certain events cause it numbers to plummet, specifically sports. What’s it going to take to have a Super Bowl every weekend?

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Pornography Cannot Become Just Another Political Issue

When I’m up with the dogs at 5:30 a.m., letting my wife sleep an extra hour because she has to head for a job outside the house and I have a leeway in catching a nap if need-be, I’ll browse headlines in the Google News feed. I rarely ever read stories unless it’s good news, but an article on pornography was featured today and I’m not sure what to think.

I stopped reading halfway through to be honest because there wasn’t a ton of substance to it. Essentially it said that there are a small handful of Republican members of Congress who have been making waves about doing “something” about pornography. It talked about how this issue was more one of the radical liberals in the 1970s and 80s, but seems to have evolved as the other side’s cause in recent years.

Most of you know my stance on the pornography industry. You can’t fight it. Much like prohibition, it would be destined to fail. And unless it involves children or animals, porn may be immoral or unhealthy, but it’s not illegal. I don’t want the government defining what is or isn’t pornography. That’s not its role. Pornographic magazines are failing not because of any government interference. They’re dying because print media as a whole is collapsing. Let the market define its needs.

I would like to see an embrace of some kind of health curriculum in schools that makes basic pornography addiction education mandatory. A middle school teacher could literally spend only 30 minutes on it in one class per semester and I believe it could change a generation. If Congress is willing to pony up the money for that, I don’t care if it’s a Republican or Democrat; it’s a bill I can get behind.

As an ex-journalist, my former life before recovery was consumed with news and like almost everybody with access to social media, I didn’t mind sharing my opinions on whatever the topic of the day was. I think that was done far more to see myself pontificate and get like-minded people to tell me how right I was vs. truly changing anyone’s mind.

In recovery, I largely limit myself to headlines and stay off all social media except LinkedIn. I suppose I have my website to expound on issues, but it’s still 97% politics-free. I do this because despite my disconnect, which has moved me even further into the middle of the political spectrum, it has certainly not been lost on me that this country is divided more than anytime I can remember.

Now, it doesn’t worry me too much. As a student of history, this is a cyclical occurrence, not an anomaly. If you think politics seems bad now, go read the Hamilton biography by Ron Chernow upon which the musical was based. That was a disgusting, divided time that makes today seem much more civil. I guess it can and may get worse, but I don’t worry about it bouncing back eventually.

Unfortunately, the issues of pornography, pornography addiction and pornography addiction education are coming along during this time of people dividing into little tribes and circling the wagons. I’ve mentioned this before, and I think most people truly in the middle agree, but there’s very little difference between the two political parties except for the small details. Both sides act completely boorish, make unintelligible statements, pander to their base and are far more about power than figuring out solutions. You’ll know if you’re one of these people if you immediately thought, “That’s not me! That’s the other side!” Sorry, buddy, it’s also you.

I’m concerned that if conservatives take up this cause right now, liberals will fight it simply because they feel they’re supposed to fight whatever conservatives want. Similarly, if the liberals were to take up porn, whatever position they took would be opposed by the conservatives not because of facts, but because that’s just the way things are done today.

I know I have people from both sides of the aisle who read my articles, and plenty of folks in the middle, too. I urge you, do not make whatever fight against pornography that may be on the horizon a political one. I know that’s easier said than done, but there are some issues that should bridge the political gap.

Do not let your party affiliation dictate your stance on pornography and if you’re active in your political community (boy, I don’t miss those days) be a voice of reason. If your side is for it, reach out to the other side. They’re probably not against it – just against the idea of agreeing with you. If your side is against it, explain to your brethren why this may be an issue that needs partisan walls to come down. And let’s be honest, you don’t want to be on the side that is trying to frame the argument pornography is not a problem. There’s far too much data against that position…although facts and data just don’t mean what they once did.

This cannot turn into just another political issue. It’s too important.