I Confirmed It: Porn Companies Doing Big Business, Recruitment During ‘Social Distancing’​

When Donald Trump went on TV that Wednesday night in early March as one of the last people to admit what many of us had come to recognize in the previous 72 hours – the Coronavirus was the real deal – one of my first thoughts went to how this was going to be the single greatest boon to the pornography industry since the invention of the Internet.

We’re still in it – probably not even at the halfway point – and it turns out, I was unfortunately correct.

As much as I detest PornHub, I’ve got to give them credit for the statistics they provide. Granted, they are not independently verified and sometimes they leave out crucial information (such as ignoring the fact “teen” is a popular search term in their annual report) but I think they are providing a unique window into what is happening.

In late February and into the first week of March, when the virus was really starting to get its grips on Europe and gaining attention in North America, PornHub’s average worldwide viewership was up only 1% to 2% compared to an average day. In the second week of March, when Americans decided toilet paper was the hottest commodity, average traffic rose to 4% to 7% higher than an average day.

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The worldwide numbers exploded on St. Patrick’s Day, rising to 11.6% and have steadily been on the rise, topping out at 18.5% above average daily traffic.

In a PR stunt a few weeks back, PornHub offered its “Premium Content” service to all residents of Italy, followed soon after by Spain and France. That cause a huge overnight spike in Italy, with average traffic up by 5.3% on March 11, but then skyrocketing to 57% above average on March 12. The number fell over the next week, but is still between 25% and 35% above average most days. When the offer was extended to France, their traffic jumped overnight from 5.7% to 38.2% and in Spain, the jump was 12.7% to 61.3%.

Perhaps most troubling is that as the pandemic became truly worldwide, Pornhub extended its free premium service to every person who can find an Internet connection on Earth. The short-term true effect of the extent of this stunt probably won’t be known until the company releases its next numbers. The long-term effect makes me cringe.

You can find data for nearly two dozen countries on their Insights Page. (No Porn Visible)

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While men from the United States are looking at PornHub about 10% more than the average day, women are watching 21% more. In Mexico, the 20% rise for men is dwarfed by the 34% rise of women watching and in hard-hit Italy, while viewership for men is up 24%, it’s up 36% for women. These kinds of statistics are the same in countries like the UK, France, Spain, Japan, Canada, and almost every other civilized country in the world.

I’m not shocked by this because it tends to support statistics that show women are one of the fastest growing segments of pornography addicts along with my theory that with the Internet allowing more anonymity, women are sampling porn in higher numbers than ever. If 100 women were looking at porn in Italy on a January day it became 136 in less than two months. That’s a substantial jump and while not all will stick with it after the crisis, some will, and some of them will become porn addicts.

While most people think PornHub is the biggest porn site in the world, it was actually ranked third as of late 2019 (yet still in the Top 10 of overall sites in the world.) The other two, which I won’t name here, have not tried to build a brand the way PornHub has, nor – to their credit – have offered any special deals to try and profit off of this worldwide self-imposed isolation.

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Speaking of isolation, I’ll be fascinated to see what website traffic looks like in the upcoming months for cam sites. These are the sites where a male, female or couples (the “models”) are on one end of the computer and customers willing to pay them for nudity and/or sex acts sit on the other end. They usually come with a chat interface and an option for taking the models into a private room where only one customer, paying a premium, gets to interact with the models one-on-one, a virtual “private dance” of sorts. Of course, giving these bonus sessions away during a flood of traffic is a great way to get people hooked long after the virus is gone. It’s just drug-dealing 101. Get them hooked for free now and they’ll pay for it later.

While I’m sure that these sites are seeing double-digits increases in traffic, I’m more interested in finding out how many women joined their ranks. Think about it: We have the highest unemployment claims in American history by more than 500% and many service industry employees are wondering where their next paycheck is coming from. While I’m sure it’s not a huge leap for a stripper to make the transition, I have a feeling there are likely a lot of women (and a smaller percentage of men and couples) who either have, or will, make the decision that getting naked and/or getting sexual on their webcam for what they hope are only strangers will help make ends meet. I worry these people have no idea about this online culture nor the long-lasting effects of what making this decision will cause.

Understanding this, PornHub has again flexed its PR muscle. Instead of offering its models around 50% to 60% of the money spent by customers in their chat rooms and on private videos, during the pandemic, PornHub has raised its commission to 85%. Brilliant recruiting? Giving back? Capitalizing on pain? I guess it depends on who you are in the equation.

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I’d also be remiss if I didn’t mention Periscope, a streaming video platform similar to that of Facebook Live where hundreds or thousands can watch a single stream at one time. Owned by Twitter, Periscope has been known for its decent moderators and strict rules concerning nudity and sexuality.

That seemed to disappear in the third week of March, according to many users. Now, alongside people hosting cooking shows, exercise sessions and simply looking for company on the ride to work, there are plenty of nude models, people having sex and other explicit, sometimes illegal, material.

Did Periscope sent all its moderators home because of the Coronavirus? I tried to find some kind of confirmation of this online, but came up empty. It seems to me that the easiest job to do from home would be a moderator of an online chat site, right? Why would anything be different?

Of course, suspending monitoring of the rules will bring a lot of new eyes, and a lot of new streamers, to their site. Under normal circumstances, a website that goes from PG- to X-rated overnight owned by a media powerhouse like Twitter would get a lot of attention…but not so much during the modern plague. The media and those in power who would use this kind of news for views and attention have bigger fish to fry, so Periscope can fly under the radar.

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I’m sure there are plenty of other instances of companies that either peddle pornography or have found a way to use pornography to their advantage during the Coronavirus crisis. If you happen to see any, please let me know as I’d like to keep track.

Yes, I believe it’s more important to stay safe and keep your family safe in this confusing, scary time, but I also believe it’s important to not develop new routines and habits that may not be easy to break after this crisis has gone away.

Ironically, I often preach against filtering software as a false sense of power a parent has over their child’s use of pornography. But, we’re living in a temporary world where they don’t have easy access to their friends’ laptops or smartphones. You can actually lock porn down as long as we remain locked down. Now, more than ever, that may be the smartest move.

PornHub Lets Us Know How Bad Things Are Getting, Part II: Trust These Numbers?

I promised I’d be back with Part II of looking at select statistics and what they may mean from PornHub in 2019. As I said last week, they may be having a major contribution to the pornification of our society, but they do know how to present a report to make amateur behavioral economists happy. But with today’s stats, I’m a bit more dubious.

Looking by the Ladies

When I’m doing podcasts or presentations, the question always inevitably comes up: “Are there female porn addicts?” The answer is yes, but until I saw these numbers, I didn’t have any idea this many women were actually looking at pornography.

If you remember last time, I mentioned there were 42 million visits to PornHub annually, or 115 million per day. The site reports, on average, that 32% of its visitors are female. That represents an increase of 3% over 2018. Basically, that means 38 million visits per day are from women, and again, PornHub is now the third largest pornography site in the world. That puts daily visits for women well over 100 million for just the three largest sites on a daily basis.

The reality is, women are mostly built the same as men, but in the pre-Internet world of strip clubs, adult bookstores and adult theaters, porn was not marketed to women and was difficult to find. Now that we all have an iPhone or Android in our pocket, access is an even playing field and the pornography companies know it.

Countries that have a higher average than that 32% include top-ranked Philippines and Brazil (39%), Mexico (36%), and Australia and Sweden (35%). France, Spain and Canada are at the average and countries coming in below include United States and Italy (30%), United Kingdom (28%) and Germany (25%).

Most of the Top 10 search terms for women are related to lesbian sex. Also, of the most searched-for pornstars by women, only three of the top 12 were men. PornHub added that among porn featuring only gay male performers, 37% was consumed by women.

Problems with This – PornHub doesn’t ask the casual user their gender. I have no idea if this is the case, but with some of their “member” services I’m sure there is demographic profiling to sign-up and perhaps they are extracting and extrapolating their numbers this way, and they could be 100% correct. I don’t doubt they are far off, but I’d like to understand their methodology.

Also, and this is as good a place as any to mention it, although it’s not just a female search issue. In none of their data do the search terms “incest” or “teen” appear. As a former addict who stays away from the stuff, I’m not going to go count the instances that these two words appear on the front page of PornHub, but faux incest between teen siblings or child/parent are among the most popular genres of porn currently according to every article I’ve read. Maybe if you put them up front on the home page nobody has to type in the words to find them. We can talk about the psychology of that being a popular search another time, but to not admit it’s what people are watching makes all of these stats somewhat dubious.

How Old Are You Now?

PornHub places the average age of one of its users at 36 years old. Instead of trying to explain what the results were, it’s easier to just look at the pie chart they created:

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The average user in the United States is 39 years old according to PornHub data, with 32% of users making up the largest demo, in 25-to-34. It claims that only 15% of American users are under 24 years old. The numbers are almost carbon copies for Canada, where like the UK and Italy, the average user is also 39. The youngest goes to the Philippines at 32 while Spain recorded the oldest at 41.

Problems with This – This is a case of making the numbers work for you. PornHub measures people between the ages of 18 and 65, but it measures the youngest demo over a range of only six years, 18-to-24, whereas every other age group has a ten-year range.

Do some math with me and tell me if I’m wrong. If 25% of their users are 18-to-24 and 36% of their users are 25-to-34, that makes 61% of users under 34 years old. How can the average age be two years older?

And much like the “teen” and “incest” omissions, notice that there is no category for users under 18 years old. Why? Because it’s bad PR. Despite the fact that in America, there is no need to prove your age to gain access to the site, apparently there isn’t a single underage person going to PornHub. Yeah, right.

Again, I’m guessing they’re measuring this with some kind of membership or premium level and even if underage teens can gain access to it, they’re not going to admit that they are not of age. They’re going to claim to be, oh, I don’t know…36?

The Greatest Porn Computer Ever

When I appear on video podcasts, I always make sure to have my phone nearby so I can lift it up at some point and say the “greatest pornography computer ever now fits in every 14-year-olds pocket.” I didn’t realize just how correct I was.

From 2018 to 2019, pornography access via smartphones grew by 7% to 76.6%. Porn access via desktop computer dropped to 16.3% and tablet use dropped to 7.1%. Three-out-of-four people accessing porn are doing it by phone and that certainly skews to a younger generation.

In the United States, 81% of PornHub’s viewers are accessing via smartphone and only 12% are using a desktop computer. Only 74% of UK residents and 71% of Canadians access via smartphone. The highest percentage country for accessing via desktop is Russia, at 34%.

Problems with This – I actually have no problem with how PornHub reported this data. They’ve got the ability to track not only what device you’re using, but what operating system, browser, game console, etc. I believe what they’re claiming here. Big Brother is watching you, even when it’s just to spy on you checking out his porn stash.

My only problem with this data is anybody (parents, spouses, etc.) who still believes they can keep someone’s eyes off of pornography at this point are fooling themselves. This isn’t 2005 and NetNanny can lull you into safety. Heck, take out all of the devices from your house. There’s a great big world out there full of them, and it’s a world that needs to start talking about pornography addiction education or these numbers are only going to get worse.

And, just because I’d like to end on some good news, even PornHub admits that certain events cause it numbers to plummet, specifically sports. What’s it going to take to have a Super Bowl every weekend?

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PornHub Lets Us Know Just How Bad Things are Getting, Part I

I mentioned the other day that we were only weeks away from the annual PornHub year in review statistics. I was wrong. We were only hours away from it. I used to run a regular piece on this site called “Alarming Porn Statistic of the Month.” Some of the numbers I shared in early 2018 don’t alarm me nearly as much as the ones I’m about to share.

There’s a lot to get through this year and if this gets too long, I’ll break it into two parts. But also like I mentioned the other day, remember that PornHub is now the No. 3 porn site in the world. As of November 1, 2019, it ranked No. 10 worldwide, with the other two sites taking in spots No. 7 and No. 9, respectively.

I mention this because it means that whatever the PornHub stats are, two sites have higher statistics. For instance, in 2019, there have been 42 billion visits to PornHub, or 115 million per day. That’s scary, but when you figure two sites have more than that, it’s downright terrifying. The top three porn sites likely result in over 400 million visits per day…more than one visit for each person in America (329 million). The top three porn sites likely result in 140 billion visits per year…that’s almost 18 visits per year for every man, woman and child on Earth (7.8 billion).

And these numbers don’t even take into account the millions of other porn sites that aren’t in the Top Three.

How Things Changed Overall

Screen Shot 2019-12-13 at 5.42.58 PMDon’t feel bad for PornHub dropping to No. 3 worldwide in the purveyor or porn department, though. Those 42 billion visits are up from the 28.5 billion they got in 2017. That’s right…two years meant 13.5 billion more visits.

A staggering 6.83 million new videos were uploaded in 2019 representing 1.36 million hours of new content. Put in perspective, that’s 169 years of new content. As PornHub is quick to point out, if you started watching just 2019’s new videos in 1850, you’d still be watching them today.

“Amateur” was the most searched term on PornHub in 2019, and we’ll get more into search terms, but what’s heartbreaking is that 98,000 “amateur” models joined the ranks of PornHub. I believe that means they make and post videos and somehow get paid because of the advertising. Plenty of states like Vermont, Wyoming, Maine, West Virginia, Montana and more don’t have a single city that reaches a 98,000 population – and this is only adding to the women who joined and remain from previous years…on this one website.

What They’re Looking For the Most

In the Top 10 search terms from PornHub, I’m actually struck by the diversity in terms. First, the terms themselves: Amateur, Alien, POV, Bell Delphine, Cosplay, Mature, Bisexual, Apex Legends, ASMR, and Femdom.

These are so, so different than in years past when you saw a lot of the same carryover from year-to-year with terms like “lesbian” and “Kardashian.” For those wondering, I looked it up and Belle Delphine is an online porn star who dresses like she’s a video game or anime character, going hand-in-hand with the No. 5 Cosplay entry.

This list is really a buffet of likes, kinks and fetishes. Being so diverse, the only conclusion I can draw is that the online pornography audience is becoming just as diverse. If you’re still stereotyping the kind of person who goes online to look at pornography, stop. They are as likely to want to see naked grandmothers as they are wanting to see naked aliens.

Once you get past the Top 10, things look much like they did in most previous years. Ethnic terms had a big increase, as “Japanese” jumped from No. 15 to No. 11, “Korean” jumped from No. 20 to No. 15 and “Asian” jumped from No. 18 to No. 16. “Latina” also jumped up five spots and “Indian” jumped eight. I’d be curious if white people are getting more diverse or if an increase in high-speed access around the world has people of color searching out similar looking people. The next section answers a few of those questions.

Where They Call Home

The United States is always going to have the most people using online porn simply because of the population, access to high-speed internet and general societal acceptance of porn. Japan, which rose from No. 4 to No. 2 in terms of traffic on the website, is still less than a third of what is consumed by Americans.

The biggest story, however, is probably the huge drop-off in viewership in India. The country went from third in 2018 to 15th in 2019. This is largely because the government of India has begun banning websites that it believes its population should not be looking at. While this clearly had an effect on PornHub’s traffic, I’d be curious if any people in India are not still very easily able to find porn online. Did their porn use drop or did it just move somewhere else? Before we can answer that question, we can’t say the government’s plan worked. And as somebody who is very much a libertarian, I would never want my government to ever censor what I can look at unless it’s already against the law.

The UK dropped from No. 2 to No. 3. They’ve tried to enact a law that forces porn sites to get confirmed visual ID of someone’s age. You’re never going to get all the small ones across the world to comply, but the big guys, like PornHub, must, so that probably again speaks more to regulation and less to a decrease in porn consumption.

Finally, while US remained at No. 1 (Australia remained at No. 9) and the UK dropped a spot, the other 10 countries who make up the Top 13 porn viewers all moved up from previous years. This may have to do with India’s drop, but let’s be honest, nobody in those countries was looking at less porn in 2019 than they were in 2018 – or were they?

Screen Shot 2019-12-13 at 5.59.11 PMI never saw the graphic I’ve included in this section when PornHub released it earlier in 2019 about cities who use their service the most, but I figured you’d find it interesting, especially if you live on the east coast of Australia.

I’m going to call it a day here and come back with part two of analyzing PornHub’s stats early next week.

Freaked out at all by these statistics? You should be, because unless we do something as a society, it’s only going to grow at an exponential rate.

 

 

 

Random Thoughts, December 2019

My mind is buzzing today. Trying to focus on one topic is impossible. Thankfully, I’ve built this escape hatch that lets me get away with being scattered once a month.

One of the ironies of what I do now with pornography addiction awareness and education is that I have to keep up-to-date with changing technology and how people are utilizing their porn and how porn is essentially sold online – all while not using it myself.

The situation makes sense when you think about it. I couldn’t lecture about the evils of video game addiction, telling young people what playing too much Pac-Man on Atari or Legend of Zelda on Super Nintendo will do to their brains. I have a feeling with our current crop of young pornography addicts, Playboy sounds more like an antique than a source to get your fix.

I was kind of reminded this when I had a conversation with a couple of people in their 20s who know what’s going on and laughed when I asked if people were still hooking up over Skype. Apparently that’s like asking if they still post to Facebook. I was just showing my age.

Thankfully I have a daughter who knows what’s going on. I’m 99.99% sure that she doesn’t engage in any of these activities, but she’s able to keep me abreast of how the young people are making their own porn and how camgirls now mostly use Snapchat and cut out the third-party cam sites so they can keep all the money themselves, minus  the small percentage they kick back to Venmo.

I don’t quite understand Snapchat because I’ve never used it, but the entrepreneurial side of me says good for you getting more of the money. The anti-porn side of me screams that you’re selling your body for what an appetizer at Buffalo Wild Wings costs. This is why parents need to start talking to their kids early about pornography. You don’t want it seeming like a viable option as a part-time job.

 

I haven’t asked anybody on here to buy my book in the last week. One of you has an extra $20 in your pocket and appreciates what I do on here, right? Be a pal and go support me. The first 10 or 11 days went well, but it’s leveling out and I need to keep showing my publisher it’s a viable entity to put their marketing resources behind. If nobody knows about the book, it was a pointless exercise in writing it because it helped nobody. And I know you may only think you’re one person and one book doesn’t make a difference but with this genre (sexual health recovery) it really does make a difference to the bean counters. As I mentioned before, if you don’t need the book, donate it to your local library, women’s charity or church. Doesn’t donating stuff at the holiday season warm your heart? Follow the link… https://amzn.to/2qvxVbm

 

In a couple of weeks, PornHub releases its annual statistics report to show how pornography viewing trends have changed in the last year. I was surprised to find out as of November 1, PornHub has actually fallen to the third most popular pornography website after years of being on top. It’s ranked as the 10th most popular website on Earth. The other sites are No. 7 and No. 9, but since they don’t hand out analytics, I’m not going to mention them. When you realize that these three websites get more individual traffic than Yahoo, Amazon, Netflix and Reddit do, it shows you just how silently the world is using pornography. There are also porn sites at No. 21 and No. 48.

 

Screen Shot 2019-12-12 at 8.06.05 AMThis has nothing to do with pornography addiction or prevention, but it does speak to a tone-deaf response to addiction in general. On my massive road trip through America earlier this year, my favorite state was South Dakota for a bunch of reasons. One is not their ability to clearly get an idea across. The state, which has a massive meth problem, launched an advertising campaign last month designed to get the average citizen to start caring about the problem and start doing something about it. You know how when somebody asks you to do a task and instead of saying “Ok,” you say, “I’m on it.” Yeah, well, for the nice people of South Dakota who are going to tackle the meth problem, they’re on it. That’s like a state deciding they’re going to tackle porn addiction and using the slogan, “Let’s examine pornography” or sex addiction and saying, “Sex Addiction, let’s do it.”

 

It often flies under the radar, but I added an amazing link to pornography addiction resources for both the addict and the partner on the Resources page on this site. I hope if you get a chance, after purchasing my book, you check it out. I feel like I’ll never have to update that page again, it’s so comprehensive. https://amzn.to/2qvxVbm

 

I was watching a documentary last night and I felt tears welling up in my eyes. It dawned on me that it was the first time I was getting emotional about something in a long, long time. I know that I had my recent bout of mild mania that I think has settled, but it made me realize that before I got into recovery, and even through the first couple years of recovery, while I was waiting to find out my legal fate, I got emotional very easily. I think this shows some level of getting better, but crying is a fantastic way to get stuff out of my system. I’ll have to engage it more often. The only sure-fire way I know of making myself cry is listening to this song: Click Here I’m not even going to tell you it’s cultural significance and thankfully, if you’re under 40 you probably have no idea. If you like it, that’s the standard version…here’s one that really gets me: Click Here

 

My website numbers are off the charts lately. I don’t know if posting daily has made that much of a difference or if there are now more bots visiting or if it’s just a series of a lot of little things happening, but 9 of the top 10 days for views and 10 of the top 10 days for visitors have happened in the last 45 days. Thank you all for sticking with me. Now go buy my book…please. https://amzn.to/2qvxVbm

 

 

It’s Time to Admit the Reasons We Tell People to Stay Away From Porn Aren’t Working

I use Einstein’s definition of insanity too many times on this blog because it explain the frustration I feel with a lot of people’s attitudes and actions toward pornography and pornography addiction. I’ve never made my fight against pornography itself because I think it diverts attention from education, but it seems a correlation could be made if people were effectively dissuaded from using pornography, there would be less pornography addicts.

The problem is that our current list of reasons for urging people to stay away from pornography are ineffective. I’m not saying that they aren’t valid reasons – they almost always are. They aren’t scare tactics, which don’t play well with most, but well-reasoned rationalizations for putting down the porn. And none of them work.

I recall about 15 years ago, fast food restaurants were forced to put the calorie content on all of their menus by the FDA, with the belief if we only knew how bad it was for us, we’d stop. Yeah, that didn’t work. People knew fast food wasn’t quality food. In fact, fast food revenues exploded with the invention of the value menus with popular items for $1 or $2. People didn’t want healthy, they wanted cheap. It’s the same story with porn. If you’re paying money for porn these days, you’re doing it wrong. I think most people see it as junk food for the brain. It’s not healthy, but it’s not going to create lasting damage. Our standards reasons to stay away don’t combat that attitude effectively.

Why don’t our go-to reasons for staying away from porn work? I think I’ve figured most of them out:

The actors and actresses are exploited, don’t want to be there and had bad childhoods – All of this may be true, but has it stopped a single person from watching pornography? I think on some level everybody who watches porn understands its very essence is about the exploitation of the human body. As for not wanting to be there, I recently wrote a blog for a freelance client where I had to dig up statistics on job dissatisfaction in white-collar corporate America. Depending on the study, it ranged from 70% to 85%, so nobody likes their job.  As for having bad childhoods and still needing to seek out work, that isn’t a porn-exclusive thing either. I think when most people look at porn, they’re just not thinking about the poor professional conditions because they have to live with those conditions themselves and most would rather be having sex with beautiful people in pretty places than washing dishes at Buffalo Wild Wings.

It’s not realistic and doesn’t depict love – There have been a million and one studies on why people look at porn and one of the top two or three reasons, usually the top reason, is that it is an escape. People understand it’s not realistic because they only have to look to their own lives to reach that conclusion. I don’t think pizza guys and tennis instructors get into those vocations because they see a lot of sex in porno movies for guys in those industries. How many people would want to watch porn if it was people who looked like them doing things that they do? When it comes to love, I don’t think people turn to porn. If they want to see love, there’s a whole Hallmark Channel showing a slightly different version of the same Christmas movie for the next two months.

It’s going to rot your brain – For addicts, it actually does change the brain chemistry, but by that point, any standard reason to not use doesn’t work. I think that we’re told that so many things in this world are going to rot our brains and it simply doesn’t, and most people know that. First, you had people claiming rock music would make us all miscreants and Satanists. Didn’t happen. Then, kids raised on video games would all be prone to violent outbursts. Proven untrue. Porn certainly isn’t good for your brain, but enough people walk away without permanent scarring – or we’re still not talking about that scarring – that this argument falls on deaf ears for lack of proof.

Looking at porn brings you further away from God – I’m guessing this might work on some very devout people, but data would suggest otherwise. Two of the four fastest growing consumer groups of porn are members of the Roman Catholic Church and LDS Church and those who work in service of god (rabbis, priests, reverends) all report higher-than-average porn usage rates. This doesn’t even take into account that there are a lot of people who don’t believe in God or that he doesn’t play an active role in the consequences of their decision making. I have no hard statistics other than my own experience, but I bet 75% of the blogs I find on WordPress that talk about recovery from porn addiction give a lot of credit to God, but threats of the almighty fall on deaf ears prior.

I wish I had some great new techniques and solutions. I think most of the solutions are going to come from talking to our kids while they are young and informing them about the potential physical and mental dangers of taking porn use too far. We can argue whether that has or hasn’t worked with drugs and alcohol, but I think everybody who has a kid that is clean is thankful they said something.

We can keep repeating the standard “evils of pornography” list and while they certainly are valid, they are also ineffective. It’s tough to admit that, but the sooner we do, the sooner people far smarter than I can work to develop the new techniques and solutions we so desperately need.