PornHub Lets Us Know How Bad Things Are Getting, Part II: Trust These Numbers?

I promised I’d be back with Part II of looking at select statistics and what they may mean from PornHub in 2019. As I said last week, they may be having a major contribution to the pornification of our society, but they do know how to present a report to make amateur behavioral economists happy. But with today’s stats, I’m a bit more dubious.

Looking by the Ladies

When I’m doing podcasts or presentations, the question always inevitably comes up: “Are there female porn addicts?” The answer is yes, but until I saw these numbers, I didn’t have any idea this many women were actually looking at pornography.

If you remember last time, I mentioned there were 42 million visits to PornHub annually, or 115 million per day. The site reports, on average, that 32% of its visitors are female. That represents an increase of 3% over 2018. Basically, that means 38 million visits per day are from women, and again, PornHub is now the third largest pornography site in the world. That puts daily visits for women well over 100 million for just the three largest sites on a daily basis.

The reality is, women are mostly built the same as men, but in the pre-Internet world of strip clubs, adult bookstores and adult theaters, porn was not marketed to women and was difficult to find. Now that we all have an iPhone or Android in our pocket, access is an even playing field and the pornography companies know it.

Countries that have a higher average than that 32% include top-ranked Philippines and Brazil (39%), Mexico (36%), and Australia and Sweden (35%). France, Spain and Canada are at the average and countries coming in below include United States and Italy (30%), United Kingdom (28%) and Germany (25%).

Most of the Top 10 search terms for women are related to lesbian sex. Also, of the most searched-for pornstars by women, only three of the top 12 were men. PornHub added that among porn featuring only gay male performers, 37% was consumed by women.

Problems with This – PornHub doesn’t ask the casual user their gender. I have no idea if this is the case, but with some of their “member” services I’m sure there is demographic profiling to sign-up and perhaps they are extracting and extrapolating their numbers this way, and they could be 100% correct. I don’t doubt they are far off, but I’d like to understand their methodology.

Also, and this is as good a place as any to mention it, although it’s not just a female search issue. In none of their data do the search terms “incest” or “teen” appear. As a former addict who stays away from the stuff, I’m not going to go count the instances that these two words appear on the front page of PornHub, but faux incest between teen siblings or child/parent are among the most popular genres of porn currently according to every article I’ve read. Maybe if you put them up front on the home page nobody has to type in the words to find them. We can talk about the psychology of that being a popular search another time, but to not admit it’s what people are watching makes all of these stats somewhat dubious.

How Old Are You Now?

PornHub places the average age of one of its users at 36 years old. Instead of trying to explain what the results were, it’s easier to just look at the pie chart they created:

Screen Shot 2019-12-16 at 7.24.20 PM

The average user in the United States is 39 years old according to PornHub data, with 32% of users making up the largest demo, in 25-to-34. It claims that only 15% of American users are under 24 years old. The numbers are almost carbon copies for Canada, where like the UK and Italy, the average user is also 39. The youngest goes to the Philippines at 32 while Spain recorded the oldest at 41.

Problems with This – This is a case of making the numbers work for you. PornHub measures people between the ages of 18 and 65, but it measures the youngest demo over a range of only six years, 18-to-24, whereas every other age group has a ten-year range.

Do some math with me and tell me if I’m wrong. If 25% of their users are 18-to-24 and 36% of their users are 25-to-34, that makes 61% of users under 34 years old. How can the average age be two years older?

And much like the “teen” and “incest” omissions, notice that there is no category for users under 18 years old. Why? Because it’s bad PR. Despite the fact that in America, there is no need to prove your age to gain access to the site, apparently there isn’t a single underage person going to PornHub. Yeah, right.

Again, I’m guessing they’re measuring this with some kind of membership or premium level and even if underage teens can gain access to it, they’re not going to admit that they are not of age. They’re going to claim to be, oh, I don’t know…36?

The Greatest Porn Computer Ever

When I appear on video podcasts, I always make sure to have my phone nearby so I can lift it up at some point and say the “greatest pornography computer ever now fits in every 14-year-olds pocket.” I didn’t realize just how correct I was.

From 2018 to 2019, pornography access via smartphones grew by 7% to 76.6%. Porn access via desktop computer dropped to 16.3% and tablet use dropped to 7.1%. Three-out-of-four people accessing porn are doing it by phone and that certainly skews to a younger generation.

In the United States, 81% of PornHub’s viewers are accessing via smartphone and only 12% are using a desktop computer. Only 74% of UK residents and 71% of Canadians access via smartphone. The highest percentage country for accessing via desktop is Russia, at 34%.

Problems with This – I actually have no problem with how PornHub reported this data. They’ve got the ability to track not only what device you’re using, but what operating system, browser, game console, etc. I believe what they’re claiming here. Big Brother is watching you, even when it’s just to spy on you checking out his porn stash.

My only problem with this data is anybody (parents, spouses, etc.) who still believes they can keep someone’s eyes off of pornography at this point are fooling themselves. This isn’t 2005 and NetNanny can lull you into safety. Heck, take out all of the devices from your house. There’s a great big world out there full of them, and it’s a world that needs to start talking about pornography addiction education or these numbers are only going to get worse.

And, just because I’d like to end on some good news, even PornHub admits that certain events cause it numbers to plummet, specifically sports. What’s it going to take to have a Super Bowl every weekend?

Screen Shot 2019-12-16 at 7.56.45 PM

PornHub Lets Us Know Just How Bad Things are Getting, Part I

I mentioned the other day that we were only weeks away from the annual PornHub year in review statistics. I was wrong. We were only hours away from it. I used to run a regular piece on this site called “Alarming Porn Statistic of the Month.” Some of the numbers I shared in early 2018 don’t alarm me nearly as much as the ones I’m about to share.

There’s a lot to get through this year and if this gets too long, I’ll break it into two parts. But also like I mentioned the other day, remember that PornHub is now the No. 3 porn site in the world. As of November 1, 2019, it ranked No. 10 worldwide, with the other two sites taking in spots No. 7 and No. 9, respectively.

I mention this because it means that whatever the PornHub stats are, two sites have higher statistics. For instance, in 2019, there have been 42 billion visits to PornHub, or 115 million per day. That’s scary, but when you figure two sites have more than that, it’s downright terrifying. The top three porn sites likely result in over 400 million visits per day…more than one visit for each person in America (329 million). The top three porn sites likely result in 140 billion visits per year…that’s almost 18 visits per year for every man, woman and child on Earth (7.8 billion).

And these numbers don’t even take into account the millions of other porn sites that aren’t in the Top Three.

How Things Changed Overall

Screen Shot 2019-12-13 at 5.42.58 PMDon’t feel bad for PornHub dropping to No. 3 worldwide in the purveyor or porn department, though. Those 42 billion visits are up from the 28.5 billion they got in 2017. That’s right…two years meant 13.5 billion more visits.

A staggering 6.83 million new videos were uploaded in 2019 representing 1.36 million hours of new content. Put in perspective, that’s 169 years of new content. As PornHub is quick to point out, if you started watching just 2019’s new videos in 1850, you’d still be watching them today.

“Amateur” was the most searched term on PornHub in 2019, and we’ll get more into search terms, but what’s heartbreaking is that 98,000 “amateur” models joined the ranks of PornHub. I believe that means they make and post videos and somehow get paid because of the advertising. Plenty of states like Vermont, Wyoming, Maine, West Virginia, Montana and more don’t have a single city that reaches a 98,000 population – and this is only adding to the women who joined and remain from previous years…on this one website.

What They’re Looking For the Most

In the Top 10 search terms from PornHub, I’m actually struck by the diversity in terms. First, the terms themselves: Amateur, Alien, POV, Bell Delphine, Cosplay, Mature, Bisexual, Apex Legends, ASMR, and Femdom.

These are so, so different than in years past when you saw a lot of the same carryover from year-to-year with terms like “lesbian” and “Kardashian.” For those wondering, I looked it up and Belle Delphine is an online porn star who dresses like she’s a video game or anime character, going hand-in-hand with the No. 5 Cosplay entry.

This list is really a buffet of likes, kinks and fetishes. Being so diverse, the only conclusion I can draw is that the online pornography audience is becoming just as diverse. If you’re still stereotyping the kind of person who goes online to look at pornography, stop. They are as likely to want to see naked grandmothers as they are wanting to see naked aliens.

Once you get past the Top 10, things look much like they did in most previous years. Ethnic terms had a big increase, as “Japanese” jumped from No. 15 to No. 11, “Korean” jumped from No. 20 to No. 15 and “Asian” jumped from No. 18 to No. 16. “Latina” also jumped up five spots and “Indian” jumped eight. I’d be curious if white people are getting more diverse or if an increase in high-speed access around the world has people of color searching out similar looking people. The next section answers a few of those questions.

Where They Call Home

The United States is always going to have the most people using online porn simply because of the population, access to high-speed internet and general societal acceptance of porn. Japan, which rose from No. 4 to No. 2 in terms of traffic on the website, is still less than a third of what is consumed by Americans.

The biggest story, however, is probably the huge drop-off in viewership in India. The country went from third in 2018 to 15th in 2019. This is largely because the government of India has begun banning websites that it believes its population should not be looking at. While this clearly had an effect on PornHub’s traffic, I’d be curious if any people in India are not still very easily able to find porn online. Did their porn use drop or did it just move somewhere else? Before we can answer that question, we can’t say the government’s plan worked. And as somebody who is very much a libertarian, I would never want my government to ever censor what I can look at unless it’s already against the law.

The UK dropped from No. 2 to No. 3. They’ve tried to enact a law that forces porn sites to get confirmed visual ID of someone’s age. You’re never going to get all the small ones across the world to comply, but the big guys, like PornHub, must, so that probably again speaks more to regulation and less to a decrease in porn consumption.

Finally, while US remained at No. 1 (Australia remained at No. 9) and the UK dropped a spot, the other 10 countries who make up the Top 13 porn viewers all moved up from previous years. This may have to do with India’s drop, but let’s be honest, nobody in those countries was looking at less porn in 2019 than they were in 2018 – or were they?

Screen Shot 2019-12-13 at 5.59.11 PMI never saw the graphic I’ve included in this section when PornHub released it earlier in 2019 about cities who use their service the most, but I figured you’d find it interesting, especially if you live on the east coast of Australia.

I’m going to call it a day here and come back with part two of analyzing PornHub’s stats early next week.

Freaked out at all by these statistics? You should be, because unless we do something as a society, it’s only going to grow at an exponential rate.

 

 

 

Is it More Important to Be Popular or Taken Seriously?

I’ve operated this site now for 27 months and despite times of lengthy posting droughts, like earlier this year, or times of daily updates, I’ve managed to produce 225 entries. I think with this experience behind me, I can start to develop trends on what works or doesn’t work when it comes to people reading my articles.

From a statistical point of view, the entries from the first few months are both at an advantage and a disadvantage. They have lived on this site the longest, and have been searchable through Google for the most amount of time and the SEO clock has been ticking the longest. However, when they were posted, there were far less regular followers, which still makes up the core of views. This site gets a decent amount of hits based on what I’ve read for traffic numbers of many bloggers. The place that you don’t see great numbers is often in follows, likes and comments. Without having done any real surveys, I believe this is simply because the website has the words “porn” and “addict” in the title. I think a lot of people would be hesitant to publicly follow a site called “Child Molesters are Bad” despite the fact that we can all agree with that sentiment.

I further believe this phenomenon to be proven when you look at what the most popular postings in two metrics. First, there are the ones that are the popular articles based on “likes”. If you want to see a list of these, just head to the homepage and you’ll find them on the right side of the screen. You should actually do that to understand the rest of this article better.

The other metric to view to determine the most popular articles is based on “hits” which isn’t a public display option on WordPress, yet is the actual number of times an article has been read.

By number of hits, these are the top 10 entries in the history of this site:

  1. The Bond Between Sex Addicts and Those With Eating Disorders
  2. Spotting the Signs of Pornography Addiction
  3. The Day I Went to Jail
  4. Facing Triggers Makes You Stronger
  5. Statistics on and The Definition of Pornography
  6. Q&A: PMO and NoFap as Addiction Cures
  7. Q&A: What Does ‘Gaslighting’ mean?
  8. Practicing Empathy Has Been Huge to Recovery
  9. Mental Health Education, Not Gun Laws, Will Reduce Violence in Our Schools
  10. Q&A: Does Hiding a Porn Addiction Mean He Hid Affairs?

Of these top 10 most-viewed entries, only one, The Day I Went to Jail, makes it onto both most hits and most liked Top 10 lists.

So, considering that any entry has to be in the Top 4% of what I’ve written to make either list, which I think is a large enough sample size, what conclusions can be drawn?

First, I think people do want to read about the ins-and-outs of pornography addiction and want real information. Looking at the hits list, only the jail entry is an experiential piece and only the mental health education one is mainly opinion.

When I look at the most liked list, it’s much different. The top two liked articles both have the words “mental health” in the title and they are both experiential pieces talking about my life. In fact, 8 of the Top 10 most liked articles have the words “Me,” “My,” or “I” in the title. You can even make an argument that the other two are experiential mixed with opinion.

There are certainly other variables. Seven of the top 10 most liked articles have been written in the last three months, and liked by mostly the same people. This could suggest that I just have a following that is more apt to hit the like button at the moment.

Perhaps I’ve also consciously or subconsciously got better at writing click-bait like headlines. I look at the Top 10 most liked articles vs. those that are sitting in the 190s and there’s a big difference in the quality and excitement of headlines. Funny, sensational, cliffhanger-like headlines draw people in. It’s why the news media does it all the time. I mean, let’s be honest, when you read the headline and saw the photo for this post, did you think it was going to be about website data analysis? No, but it got you this far.

I think among those posts that are liked the most, there’s also a level of relatability. Tales of mental health issues, visiting other blogs, frustration with Facebook or loving my dogs are things that you don’t have to be a porn addict to relate with. When readers see themselves in the entries they may be more apt to like them.

I think that a similar correlation can be drawn on the most viewed articles. Clicking that you like those articles may “out” yourself as a porn addict, sex addict, someone with an eating disorder, a partner of a porn addict or somebody else you’re not ready to identify as publicly just yet.

I think another year or two of entries will help to establish whether my hypotheses are correct or if I need to rethink how people approach this website.

This is probably all “inside baseball” to those who don’t have a blog or website, but I’d love to hear from those people who have been blogging for a while. Do you find that there is a wide gulf between the entries that are most read and most liked, or is my experience an outlier?

So…one final experiment I want to try. I need you to “Like” this article. In a month, when views will slow down to a trickle (assuming it’s not one of the most “hit” articles), I can compare how many hits the article got to how many people liked it. In liking it, it shows that you are both supportive of my little experiment and read this far. The difference in # of people who “hit” this entry vs. “like” it should give the number of people who never got this far in the article.

Also, while I have you here, there’s a cool book I want to tell you about… https://amzn.to/2qvxVbm

The banana book is winning again. Help a guy out….

Scary, scary statistics: Trying to Explain the Amount of Porn on the Internet

Since the New England Patriots are in their bye week, which means I won’t be getting my weekend fill of statistical data to analyze, I thought it would be a good time for the monthly alarming porn statistics feature, and I found some especially crazy numbers this time around.

We all know that as far as information repository, the Internet is huge, but much like outer space, we don’t think about how huge because we just don’t utilize numbers that big in our everyday life. Also, just like space, we know it’s constantly growing, but rarely stop to recognize how quickly this thing is expanding.

These statistics come from a compendium released by Josh McDowell Ministry in 2018. The executive summary of the report is available via PDF if you click HERE.

Over the last 20 years, how has Internet pornography grown?

1998 – 14 million pages
2003 – 260 million pages
2010 – 500 million pages
2012 – 980 million pages
2018 – 2.3 billion pages

What’s really the difference between 2.3 billion and 14 million? It’s 164 times bigger. With the exception of social media, I couldn’t find any industry that has grown that much in 20 years. In 2018, the world population passed 7.5 billion. Basically, that means there is a page of pornography on the Internet for every third person on this planet.

Imagine if there was one place to buy alcohol in the city you live in currently. Then you move away for 20 years and come back. Suddenly there are 164 places. What conclusions would reach about the last two decades?

This report tries to drive home just how much porn 2.3 billion pages truly is:

It’s 3,110,400,000 gigabytes. Again, too big, right? What does that really look like? I did some math. If you took the average $5 32-megabyte flash drive, you’d need about 105 billion of those flash drives. Still too big?

Maybe it can be simplified. If you printed out each web page onto a typical sheet of paper, it would result in 201 trillion pieces of paper. If you asked someone to count those pages, it would take over 100 million years. Birds were just starting to emerge as a thriving species of animal 100 million years ago. Still too big?

Here’s an easier way to think about it. Remember those 4-drawer filing cabinets that you’d see in your teacher’s classroom or at the doctor’s office before everything went digital. Well, if you put those pieces of paper that you printed out the pornographic Internet onto in 2018, you’d be able to fill 20.1 billion of those cabinets. Wait, that’s still too big.

That really didn’t help. Maybe I can explain it.

Time to try to figure out how to explain this on my own. According to Google, the average tree (whatever that means) can be harvested for 15,000 sheets of paper. Doing that math, you’d need to harvest 13.4 billion trees to print out the pornographic Internet. There are 6.5 billion trees in New England (Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island), the heaviest forested region of the United States. The pornographic Internet could kill them all twice….plus still need enough paper to kill all of New York City’s trees 80 times.

OK, I failed. I can’t explain it. I can’t put into our normal everyday terms just how much pornography is on the Internet in a way we can easily digest it. But then again, maybe we’re not supposed to be able to fathom its largeness. Maybe that should be the red flag that finally causes society to stop and not only ask why is Internet pornography so vast, but what is it doing to people?

I don’t have all the answers. I barely have any ideas. But I think these numbers need to be known by everybody.

 

 

The 2018 Pornhub Statistics Should Scare the Hell Out of Everybody

Normally, I do a monthly “Your Alarming Porn Statistics for the Month” entry, but I worry those sometimes get buried and I don’t want this to go unnoticed as Pornhub, the most visited pornography site in the world, often appearing in the Top 10 of all websites for traffic in the world has released its 2018 statistics. They give a chilling testimony to just how fast pornography is growing.

First, let me say that while I don’t like what Pornhub does, they do have one of the most excellent analytics teams in the world when it comes to producing data sets. The statistician in me is glad they do such a good job illustrating the problem we have in front of us.

Here are just a handful of highlights from their 2018 numbers:

  • Pornhub’s visitors in 2018 went up more than 5 billion from 2017 to 33.5 billion people. That means 92 million people are visiting daily and Pornhub expects that number to exceed 100 million visitors per day by early 2019.
  • Pornhub saw 4.79 million new videos uploaded in 2018, or over 1 million hours of new content. If you watched for 24 hours a day without duplicating a single video, it would still take you over 114 years to view just the new content. In a single minute, over two hours of new content is being added to the site.
  • The top seven countries remained exactly the same in user rank, with United States, United Kingdom and India ranking in the Top 3, respectively. Interestingly enough, these are the three countries, in that order, that visit my website.
  • Of the top 20 countries that utilize Pornhub, only one saw a decrease in duration, South Africa. The United States was up four seconds to 10 minutes and 37 seconds. The Philippines leads the list with 13 minutes and 50 seconds. Throughout the world, the average was up by 14 seconds. In the United States, Mississippi, South Carolina, Arkansas and Alabama were the states that used the site the longest. Kansas, Nebraska, Washington DC and Utah were the shortest.
  • Women now make up 29% of Pornhub’s viewership worldwide. That’s an increase of 3 percentage points over last year, or about 12% more overall. The Philippines has the most female viewers, at 38%, while the US number is 28%.
  • The average Pornhub user is 35.5 years old. Only 22% of users are older than 45. Viewers 18-to-24 are actually down 3% from 2017 and now represent 26% of the total viewership. Conversely, viewers 25-to-34 are up by 3% to 35%. This means that 61% of all traffic on the world’s busiest porn site is under 34 years old. It’s unknown if children who view are not tabulated or lumped into the 18-to-24 age group.
  • Considering its young users, it’s not hard to understand that 71.6% of users access Pornhub with their telephone. That number is up by 8% in 2018. Less than 20% used a traditional desktop or laptop computer, down 18% from 2017. Porn is mobile.

I’m going to stop here, but their statistics go on and on and on. I don’t think it really matters who the most popular porn star was this year or what the most popular browser to utilize porn on people’s tablets might be.

I’m not going to give my analysis on every statistic, other than to state these numbers should scare the hell out of people. Young people use the internet. Young people use their phones and young people are reporting higher rates of PIED (porn-induced erectile dysfunction) and pornography addiction than ever before.

This starts with the porn. No, not every viewer is going to end up critical, much like not everybody who tastes a beer or places a bet on a game ends up an addict. The difference is that the populace as a whole is still greatly uneducated about pornography addiction. I truly believe it’s one thing to start smoking cigarettes, knowing what the potential health risks are to viewing pornography, which the vast majority of people still believe (while morally questionable) is relatively harmless.

As always, if you have a pornography addiction, seek help. Here are a few RESOURCES where you can begin.